Messiah University Department of Business

09/04/2026

Latest Mindful Marketing article: "Reining in Rogue AI"

Is AI getting better at being bad? Five months ago, I was somewhat uncertain about AI’s ability to choose wrong autonomously, but recent events seem to confirm the worst. It’s convenient to rationalize or wish it weren’t so, but if malicious AI exists, the important question we should be asking is what can be done to stop it. [more]

OpenAI Anthropic Claude AI Bill Gates

AI autonomy, OpenAI, Anthropic, AISI, Bill Gates, Dean Ball, marketing ethics, Mindful Marketing, David Hagenbuch

09/03/2026

Interested in learning more about the 2027 IBI Program? Drop in to one of the interest meetings to learn about the countries, the corporate site visits, the courses and all the details of the program!

09/03/2026

08/02/2026

Latest Mindful Marketing article:
"AI Stealth Influencers Become Health Influencers"

"Look better and feel better – Those advertising claims are irresistible, especially for those of us with aging, imperfect bodies, which is why there’s such an appetite for products that boldly promise to “Clear your skin,” “Stop the pain,” “Give you more energy,” and even “Help you live longer.” Our bodies are vital, so why are people increasingly taking product advice from endorsers who don't really have one?" [more]

U.S. Food and Drug Administration

AI influencers, dietary supplements, Melanskia, Modern Antidote, marketing ethics, Mindful Marketing, David Hagenbuch

07/02/2026

Latest Mindful Marketing article:
"How Should Churches Use Social Media?"

A Vatican influencer summit, TikTok nuns, hot priests – these are just a few examples of how the Roman Catholic Church seems to have gone all-in on reaching Generation Z, and it’s working: Catholicism is seeing “a surge of new converts.” Some protestant churches also have turned to avant-garde approaches to outreach. In many ways, church growth is good, but do progressive promotional means justify the conversion ends? Or, to use the popular Christian interrogative: If He were in charge of current church promotion, “What would Jesus do?” [more]

Vatican News Fr. Rafael Capo acaffeinatedcatholic

social media, churches, faith influencers, hot priests, TikTok nuns, marketing ethics, Mindful Marketing

06/09/2026

06/05/2026

Latest Mindful Marketing article:
"Should AI Companies Help Humans Be Employed?"

Over 25+ years in higher ed, I’ve listened to many commencement addresses and never heard boos. Unfortunately, former Google CEO Eric Schmidt heard some a few weeks ago while addressing the 2026 graduating class of the University of Arizona. His embrace of AI cost him the young crowd, many of whom understandably fear that the unprecedented technology will impede their employment. The ethics of booing speakers aside, students’ outcries spur an important question: Should AI companies be responsible for humans’ jobs? [more]

OpenAI Anthropic Claude AI Google Perplexity AI

AI, jobs, Anthropic, OpenAI, Perplexity, Apple, Google, Meta, NVIDIA, marketing ethics, Mindful Marketing, David Hagenbuch