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Luckychair Luckychair founder, Sue Jenkins, is the heart of Luckychair's design and development team.

Visit http://www.luckychair.com | We make beautiful designs • WordPress • Logos • Graphic Design • Editorial Design • Collage/Mixed Media • Photography • Icons • Art Direction • Design Training • Tutoring • Design Consulting Established in 1997 by Sue Jenkins, Luckychair is a woman-owned digital design studio specializing in WordPress web design & development, branding including logos & corporate identity, and digital design for small businesses, start-ups, non-profits, women- and minority-owned businesses, and entrepreneurs across the country. Our primary goal is to create original, customized communication solutions for our ever-growing list of clients—all with a smile while keeping our eyes to art and design, our hearts towards honesty and integrity, and our minds towards quality and professionalism. Sue Jenkins is a professional web and graphic designer, illustrator, software instructor, fine art photographer, and writer, as well as an Adobe Certified Expert and Adobe Certified Instructor. Before becoming an Associate Professor of Design at a small liberal arts university in 2012, Sue taught courses in Photoshop, Dreamweaver and Illustrator for seven years at Noble Desktop in New York City. A neurodivergent design alchemist and polymath, she is the author of several 'For Dummies' and other instructional books on Web Design, Dreamweaver, Illustrator, and Photoshop including her most popular books Smashing Photoshop: 100 Professional Techniques, Dreamweaver All-in-One For Dummies, Tumblr For Dummies, and Web Design All-in-One For Dummies. She is also an award-winning software instructor and educator appearing in several Adobe Software Training programs on Photoshop, Photoshop Elements, Illustrator, and Dreamweaver, available from ClassOnDemand.com, Lynda.com, and LinkedIn Learning at https://www.linkedin.com/learning/instructors/sue-jenkins?u=2125562

When is your design actually finished? Trained designers know, but do you? Is it finished when you feel happy with it? W...
10/06/2026

When is your design actually finished? Trained designers know, but do you?

Is it finished when you feel happy with it? When it matches a reference you found? When your friend says "looks good"? When your AI output doesn’t make you cringe?

Most people design by feel. By intuition. By comparison. And that's why everything takes forever and nothing ever feels quite done.

Here's a better approach: Learn the principles that actually make design work. Then you have a checklist. You can look at your work and say, "The hierarchy is clear. The spacing is purposeful. The contrast guides the eye where it needs to go."

Design done.

You stop guessing. You start knowing.

Watch "Design Aesthetics for Web Experiences" on LinkedIn Learning today and learn the framework behind every decision. Come join the people who are finally connecting the dots. Watch it on LinkedIn Learning right now and start understanding the "why" behind every design choice.

https://www.linkedin.com/learning/design-aesthetics-for-web-experiences/design-aesthetics-for-the-web?u=2125562

Here's what I notice about the "designs" created by business DIYers and template lovers. The moment you deviate from a t...
10/02/2026

Here's what I notice about the "designs" created by business DIYers and template lovers. The moment you deviate from a template, things fall apart.

You swap the text, adjust the colors, upload your own images, and suddenly it looks amateurish. The template you picked looked clean. Professional. Right. But your version? Something's clearly off.

The template wasn't magic. The designer who created it understood balance, negative space, typographic hierarchy, and color harmonies. When you change elements randomly, or rely on AI image generators to do that heavy lifting, you break those invisible rules.

Instead of fighting templates, you can learn to see what makes them work. Then you can build from scratch (or customize anything) with confidence.

That's what "Design Aesthetics for Web Experiences" teaches. Come join the people who are finally connecting the dots. Watch it on LinkedIn Learning right now and start understanding the "why" behind every design choice.

https://www.linkedin.com/learning/design-aesthetics-for-web-experiences/design-aesthetics-for-the-web?u=2125562

The funny thing about design aesthetics is that once you get it, you can't unsee it.You'll walk past a billboard and not...
09/29/2026

The funny thing about design aesthetics is that once you get it, you can't unsee it.

You'll walk past a billboard and notice the hierarchy. You'll scroll a website and see the intentional use of contrast. You'll look at a Canva template and understand exactly why it feels generic (or why a customized version could feel premium).

It's like learning to see in a whole new way. Seriously.

A few months ago, someone told me my course had changed how she thought about everything she created. Not just websites, but her presentations, her social media posts, and even how she organized information in her emails.

Because aesthetics isn’t some mysterious "art talent." They're principles with rules that you can learn, practice, and master.

You've probably been fighting intuition this whole time trying to make something look "right" without knowing what "right" actually means.

It's exhausting. And unnecessary.

"Design Aesthetics for Web Experiences" teaches you those principles so you can stop fighting yourself and start creating with confidence.

The course is live on LinkedIn Learning right now. Come join the people who are finally connecting the dots.

Watch "Design Aesthetics for Web Experiences" in the LinkedIn Learning Library and see if it's a fit.

Ever wonder why some designers charge 10x more than others?It's usually not because they're "better artists." It's becau...
09/24/2026

Ever wonder why some designers charge 10x more than others?

It's usually not because they're "better artists." It's because they make intentional decisions instead of hoping things look good. They understand how each element, like spacing, color, type, contrast, works together to create a cohesive experience.

That intentionality is what separates professional from "DIY."

The good news? Intentionality is learnable. It's not inherited. It's not some mystical talent.

It's understanding principles. Applying them consistently. Seeing the relationships between design elements.

You don't need years of design school to get there (but again, as I said in a prior post, it sure would be good if you could learn enough to understand how to do it well). You need to understand what designers actually see when they look at a design. I can show you how in this course, and if you want more, come study with me in person at my university (we love adult learners). I have so much design wisdom to share with you. Are you ready?

Design Aesthetics for Web Experiences breaks it down. Watch it on LinkedIn Learning and start making those intentional choices yourself.

Plot twist: You've probably already seen great design aesthetics at work.You scrolled through a website and thought "wow...
09/23/2026

Plot twist: You've probably already seen great design aesthetics at work.

You scrolled through a website and thought "wow, that's clean." You opened an email and knew exactly where to click. You saw a landing page and felt something.

The magic is understanding what made that work, so you can do it yourself.

That's the gap I'm filling with this course. Watch "Design Aesthetics for Web Experiences" in the LinkedIn Learning Library and see if it's a fit.

The designer in me wants to teach you about visual rhythm and gestalt principles.The human in me just wants to say: Does...
09/22/2026

The designer in me wants to teach you about visual rhythm and gestalt principles.

The human in me just wants to say: Does your design make it obvious what your visitor should do next?

If not, that's your starting point to designing with intention using the principles & elements of design and gestalt principles as your guide.

Watch "Design Aesthetics for Web Experiences" in the LinkedIn Learning Library and see if it's a fit. https://lnkd.in/g2-jPZ3V

Design Aesthetics for Web Experiences is live on LinkedIn Learning. It's for people who've been frustrated with tools, c...
09/20/2026

Design Aesthetics for Web Experiences is live on LinkedIn Learning. It's for people who've been frustrated with tools, curious about the "why," and ready to actually level up to design beautiful web and social media experiences. It's also for solopreneurs and nonprofits with low budgets who need graphics and don't want to rely on hashtag but do want to understand how to create simple, engaging graphics that look right because they're following the principals and elements of design. Watch "Design Aesthetics for Web Experiences" in the LinkedIn Learning Library and see if it's a fit. Link in bio or recent post.

Here's what I've learned after years of design work:Bad design isn't usually ugly. It's just... unclear. No clear hierar...
09/18/2026

Here's what I've learned after years of design work:

Bad design isn't usually ugly. It's just... unclear.

No clear hierarchy. No breathing room. Not quite as functional, useful, or easy to navigate as it could be. No emphasis on what actually matters.

When you fix those things? Everything shifts. Suddenly it looks professional. Intentional. Right.

That's "Design Aesthetics for Web Experiences" in a nutshell. Go watch the first couple of chapters in the LinkedIn Learning Library and see if it's a fit.

https://lnkd.in/g2-jPZ3V

Get a clear sense of the scope and focus of this course.

You've tried Canva. You've tried AI. But something still feels kinda off. I hear this all the time from folks building w...
09/17/2026

You've tried Canva. You've tried AI. But something still feels kinda off.

I hear this all the time from folks building websites, creating content, or designing digital experiences.

"Why doesn't it look *professional*? Why does it feel like something's missing?"

The answer isn't the tool you're using. It's understanding design aesthetics so you can use the tools more effectively.

You don't need to be an artist. You don't need years of design school (although I highly recommend it and would encourage you to come study with me at my university). What you do need is to understand the principles and elements of design that separate good design from "meh" design by employing concepts like contrast, balance, hierarchy, space, color relationships, and how they work together to create intentional, compelling web experiences.

When you understand why something looks good, you can stop guessing. Only then do you stop relying on tools to do the thinking for you. That's when you become the designer.

I created Design Aesthetics for Web Experiences on LinkedIn Learning specifically for people like you. Folks with zero design background who are tired of results that don't match the vision in your head.

If you've ever felt that gap between what you want to create and what you're getting when you use design tools, this course closes it.

I'm thrilled to invite you to watch. Check it out in the LinkedIn Learning Library and see if it's a fit.

Who else has felt this? Drop a comment here. I'd love to hear what frustrated you most about your design attempts.



https://www.linkedin.com/learning-login/share?account=2125562&forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fdesign-aesthetics-for-web-experiences%2Fdesign-aesthetics-for-the-web%3Ftrk%3Dshare_video_url%26shareId%3DOaDfjDG5TKeVpX7LWzx9tg%253D%253D

Check this out on LinkedIn Learning! With 31 lessons, 3-5 min ea, you'll learn everything you need to know about Design ...
06/20/2026

Check this out on LinkedIn Learning! With 31 lessons, 3-5 min ea, you'll learn everything you need to know about Design Aesthetics, Gestalt Theory, & the quintessential Principles and Elements of Design

Get a clear sense of the scope and focus of this course.

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New York, NY
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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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