08/21/2026
Last week, five NYU SPS MS in Integrated Marketing students saw their names and faces light up Times Square after winning the inaugural OUTFRONT Media USA Marketing in Motion: An Integrated Marketing Campaign Challenge.
The spring competition challenged NYU SPS students to develop a full-funnel integrated marketing strategy using New York City transit as both a brand platform and growth channel. From 92 students representing 25 teams, six teams advanced to the finals at OUTFRONT Media headquarters, with a Times Square billboard among the prizes awaiting the winning team.
The winning team: Juan Pablo Cajiga Gordillo, Beng Febriano, Maryam Ijaz, Naina Sarin, and Sterling Throckmorton.
"It was truly a once-in-a-lifetime experience and a moment I'll never forget," said Juan Pablo.
For Naina, the moment carried special meaning: "Most of us are international students who have spent less than a year in New York, so seeing ourselves on Times Square feels surreal."
The only-in-NYC moment brought together the students and their friends and family with SPS leadership and Integrated Marketing and Communications faculty and students, including NYU School of Professional Studies Dean Angie Kamath, NYU SPS Division of Programs in Business Associate Dean Martin Ihrig, and Kathleen Rennie, Chair of the NYU SPS Integrated Marketing & Communications Department.
Congratulations to the team, and thank you to OUTFRONT Media for creating an unforgettable experiential learning opportunity and celebration of our students' work!
Learn more about the Master's in Integrated Marketing at NYU SPS: https://www.sps.nyu.edu/explore/degrees-and-programs/ms-in-integrated-marketing.html