08/26/2026
If you’re into marketing, strategy, consumer behavior, and data, marketing analytics could be your next move.
Marketing analysts help organizations figure out what’s working, what’s not, and what to do next. They study customer behavior, measure campaign performance, spot trends, and turn data into direction.
For professionals looking to grow, pivot, or move into more strategic roles, this is a career path that blends creativity, business insight, and analytical skill.
At Pace University’s Lubin School of Business, students build practical skills through degree programs designed to connect classroom learning with real-world opportunity.
Marketing analysts turn data into strategy by studying consumer behavior, campaign performance, and market trends. This guide explains what marketing analysts do, how they differ from business and data analysts, and what skills the role requires. It also outlines the education path from bachelor's t...