08/28/2026
"You can be yourself here" seems like an encouraging thing to hear from a potential workplace. But authenticity messaging can actually push some job seekers away, particularly those who've experienced stigma or discrimination before, according to Associate Professor of Business Rebecca Ponce de Leon.
The takeaway for employers? Don't just tell employees and candidates they can be themselves. Show them they'll actually be valued. https://business.columbia.edu/insights/be-yourself-messaging-can-push-job-seekers-away