Baruch College Master of Arts in Arts Administration

07/15/2026

Congratulations to Lauren Trossman for being the recipient of the Marlow Prize in Arts Leadership for the 2025-2026 academic year, and to Magdalena Kobeszko for receiving an Honorable Mention.

Lauren’s consultancy, "The Show Must Go Viral: Developing an Influencer Marketing Strategy for American Ballet Theatre" was an exceptional paper demonstrating rigorous and well-integrated research, depth of engagement with the client organization, and stellar and cohesive writing. The committee noted that the analysis of influencer marketing strategies for American Ballet Theatre was specific, accessible, and transferrable as a model for other organizations in the field. Moreover, Lauren’s narrative voice was professional, effective, engaging, and authentic.

Magdalena's consultancy, "The Art of Care: Designing a Guidebook for Museum-Based Art and Wellness Programs," was exemplary in its depth of research, dedication to useful outcomes for the client, on-the-ground engagement via self-designed workshops, and the creation of a deliverable in the form of a well-organized and thoughtfully formatted guidebook.

The MA in Arts Administration program is very grateful to Dr. Eugene Marlow for supporting this annual writing prize for the best consultant report prepared for an arts organization. Here are this year's other finalists:

▪ Valeria Eljaiek, "Sankofa Danzafro: A Fundraising Strategy and Best Practices for a Foreign Nonprofit Dance Company in the US"
Madeline Honegger, "Building the Foundation for Growth: Board Development and Organizational Infrastructure Advancement in the Joffrey Concert Group"

▪ Tyra Mishell Jefferson, "Measuring the Health & Economic Impact of Intergenerational Programming: A Case Study of NYTW's Mind the Gap"

▪ Hannah Koch, "AI and Impact Reporting in the Arts: A Sector Analysis for Krescendo"

▪ Jaclyn Miller, "Beyond the Grant Cycle: Securing the Future of Exhibitions at the Bronx Documentary Center"

Congrats to these students and everyone who completed their MA thesis this year; the work produced by all students continues to be truly outstanding.

Baruch College Baruch College Weissman School of Arts and Sciences

12/18/2025

Congratulations to our graduate students who completed their professional consultancy this semester: Tyra Jefferson, Shawn-Ta Jones, Magdalena Kobeszko, and Marisa Malone!

Last night we gathered for an evening of presentations of their thoughtful work, addressing a present challenge or opportunity facing an arts or cultural organization.

Thanks to everyone who joined us in concluding the semester on a high note! Wishing everyone a happy holidays and a bright new year!

12/02/2025

We're excited to invite a panel of arts marketers and multi-hyphenate artists to Baruch on Thursday for a conversation about the state of marketing in our industry.

Moderated by Professor Fernando Masterson, Director of Marketing at New York City Center, the panel features Jody Bell, Director of Partnerships at The Public Theater; Danielle Johnson, Founder & Chief Executive Officer of ASYMM Digital; and program alum Marivic Tagala, Marketing Manager at Perelman Performing Arts Center (PAC NYC).

Hosted by the Marketing the Arts class this Thursday 12/4 at 6pm, other Baruch students can RSVP at https://forms.cloud.microsoft/r/AUeANWXyw2

Sponsored by the Jane Globus Seminar Series and the Baruch College MA in Arts Administration program.

12/02/2025

It's , and you can invest in the next generation of cultural leaders by supporting the graduate students in Baruch's MA in Arts Administration program! www.cunytuesday.org/campaigns/arts-admin

Your gift will directly support three high-impact areas that enrich student learning and career readiness:

💬 A Speaker Series, bringing industry leaders, artists, and cultural changemakers to campus.

🌍 Conference Travel, supporting students as they present research, network, and learn at national and international arts conferences.

💼 Internship Support, providing stipends and support so all students can pursue meaningful internships and get outstanding professional experience without barriers.

Help students thrive by sharing this campaign to your networks, and if you can, making a gift of any amount. You'll be joining a community of donors in supporting a more equitable and vibrant cultural landscape.

Learn more at www.cunytuesday.org/campaigns/arts-admin

12/01/2025

11/20/2025

YOU make Baruch students unstoppable. Now through December 2, invest in the next generation of cultural leaders by giving to in support of Baruch College's Arts Administration program! https://www.cunytuesday.org/campaigns/arts-admin

Your gift will directly support three high-impact areas that enrich student learning and career readiness:

💬 A Speaker Series, bringing industry leaders, artists, and cultural changemakers to campus.

🌍 Conference Travel, supporting students as they present research, network, and learn at national and international arts conferences.

💼 Internship Support, providing stipends and support so all students can pursue meaningful internships and get outstanding professional experience without barriers.

Make a difference by sharing this campaign to your networks, and if you can, making a gift of any amount to support students directly. Together, we can launch students to lead with vision, passion, and purpose, helping to build a more equitable and vibrant cultural landscape.

Learn more at https://www.cunytuesday.org/campaigns/arts-admin

Baruch College Weissman School of Arts and Sciences

11/20/2025

Graduate students — this one’s for YOU! ✨
Calling all Winter 2025 Bearcats! 🐻💛
Join us as we celebrate Winter Graduates 2025 at Baruch College’s 3rd Annual Winter Graduation Celebration! 🎉
Bring up to 2 guests and get ready for a night of recognition and joy.
📅 December 16, 2025
🕕 6:00–8:30 PM
📍 NVC 14-220
RSVP using the QR code!

🔗 https://baruch.az1.qualtrics.com/jfe/form/SV_6lFKNJ4YYxr26x0

11/05/2025

Dr. Joanna Woronkowicz discusses her book "Artists at Work: Rethinking Policy for Artistic Careers" with the MA in Arts Administration program on Tuesday, November 11 at 6pm.

Dr. Joanna Woronkowicz is an internationally recognized scholar of arts policy, co-director of the NEA-funded Art, Entrepreneurship, and Innovation Lab, and Associate Professor in the O’Neill School of Public and Environmental Affairs at Indiana University. She joins us next week as a guest speaker in the Arts, Culture and Civic Environment class to engage students in conversation about the cultural policy landscape in the US and beyond.

Students, faculty, and staff can RSVP by Monday at noon at https://forms.cloud.microsoft/r/QQe3f1GHR5

11/05/2025