10/21/2026
Why should students care about Social Listening?
Social Listening goes beyond likes, comments, and shares. It’s the process of analyzing and interpreting online conversations to generate insights that inform strategic decision-making.
Understanding the “why” behind social media conversations is what helps organizations make data-driven decisions and stronger connections with their audience.
With the MEL, students have the opportunity to work with industry-standard tools to build these strategic skills!
These analytics were taken from a Social Listening query on Bradley University from reporting period, October 1–15, 2026.