Drexel’s innovative Fashion Industry & Merchandising (FIM) major integrates visual design, merchandising, and business acumen for the fashion lifestyle industries. Drexel’s innovative Design & Merchandising (D&M) major integrates visual design, merchandising, and business insight for the fashion lifestyle industries. The Bachelor of Science degree educates students to conceptualize, plan, develop,
market, and measure the opportunity for products and services for consumers through physical stores, online channels, televised content, and interactive media. Students develop thorough knowledge of how products come to life through sustainable textiles, design, and production, and strategize the optimal assortment, inventory, and pricing for business goals. The multidisciplinary curriculum, based on both theory and practice, is delivered through immersive, experiential learning. Graduates work across the fashion lifestyle industries engaged in creative strategies, dynamic merchandise assortments, and new product lines for global consumer markets.