MS in Marketing Science - Katz Graduate School of Business

11/21/2022

The article states that "This might be the first time you’ve heard of many of them—but we’re betting it won’t be the last." It is an extensive list, and I have to confess yes, it was the first time hearing of many of them. But without a doubt a very interesting list that shows you what will be the talk of the tech world in 2023.

From AR-assisted surgery to smart soybean plants to fairer algorithms, these breakthroughs are shaping the future of multiple industries, in ways that will benefit us all.

11/07/2022

GIF... Is it another example of a great digital expression tool dying because of overuse? It surely had a good run.

Kaitlyn Tiffany on how Slack and Giphy hastened the decline of a treasured mode of online expression, the GIF

10/31/2022

We cover LinkedIn analytics in our Digital Marketing course, but here is a brief intro on how to use LinkedIn for market research.

Learn how to do market research on LinkedIn, including reviewing native analytics for important clues.

10/24/2022

Bots, Bots, Bots... It can be marketing's best friend or worst foe.

When businesses think about the impact of bots, they might think about the cost of an attack, the effect on consumer reputation

10/19/2022

Our own Yue Pan and Hanruo Wang ("The Best Mattress") are just announced as one of only 20 semifinalists out of over 3,000 teams in Adobe Analytics Challenge 2022. Congratulations to Yue and Hanruo for your amazing accomplishment. Our Katz family will be rooting for you in the next round! Go Marketing Science!

10/17/2022

A quote from the following article.

"Overall, marketing analytics was found to be only responsible for influencing 53 percent of marketing decisions."

What do you think?

Gartner predicts that by 2023, 60 percent of CMOs will slash the size of their marketing analytics department in half because of “failed promised improvements.” The “root” cause of the shortfall was found to be cognitive biases and an old-school culture. Do you agree that marketing analytics...

09/26/2022

Let's take a short break from marketing or analytics, and take a look at the beautiful city of Pittsburgh where we reside. Fall is probably the best season in Pittsburgh, and here is what we can enjoy in this wonderful season.

Now that the autumn solstice has passed, colorful leaves and cool weather are undeniable. Here are the best fall things to do this year.

09/19/2022

We don't normally promote books on our page, but this is one that deserves our attention. The book focuses more on the psychological and social impact of social media on people, but we can easily see their influence on businesses. Many marketers consider social media as our best friend. Don't you think we have to treat our 'customers' as our best friend instead? And if we do, how are you going to use social media in marketing? A very good question... 😎

Max Fisher’s “The Chaos Machine” examines the psychological impacts of technology.

09/12/2022

This is another article about "THE GAP". The Gap is the biggest challenge many marketers face these days. The data sets are there, the analytics tools are there, and also the analytics reports are there. With all this information, marketers should be bullet proof, right? But, many struggle to convert this information into better marketing performance. Why? A million dollar question...

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains by redoubling their commitment to deepenin...

09/05/2022

This is a great interview that allows us to look into the day-to-day marketing operation of a major company.

In the insurance industry, rising customer acquisition costs and increased commoditization are reshaping marketing’s success drivers. And rapidly shifting customer behaviors and expectations are prodding chief marketing officers (CMOs) to double down on embracing digital. Kate Ardini, CMO at John ...

09/02/2022

Our first Marketing Science monthly meeting with students and faculty! It was great to see the whole group getting to know each other and planning an exciting semester.

08/29/2022

Hmmm... We take it for granted that major social network companies take good care of our data. Well, maybe we shouldn't.

Peiter “Mudge” Zatko’s claims about the company’s lax security are all bad. But one clearly captures the extent of systemic issues.