OptiMark Digital Marketing & Analytics Club

09/02/2026

🐎 Welcome back, MSDM students! We’re also excited to welcome everyone newly admitted to the program.

OptiMark is kicking off the academic year with our first general meeting on Saturday, September 12, from 10:00 to 11:00 a.m. via Zoom. 🎉

We’ll preview our first client project, upcoming industry guest speakers, skill building workshops, and available director positions in email marketing, web analytics, web design, SEO, marketing analytics, membership, and professional development.

Interested in a leadership position? Email a short cover letter, résumé, and relevant work sample to [email protected].

Ready to tap in? Send an email to [email protected] to register

We look forward to connecting with you and kicking off a great year together!

04/27/2026

Graduating this summer? Tap in and upskill to be a top entry-level applicant in the marketing field!

⏳ Registration is still open — but spots are going fast!

Join us for Session #4 of the CCIDM Spring 2026 Virtual Workshop Series: "Production-Ready Marketing Reports with Quarto + Cloud Databases: From GA4 Configuration to Actionable Insights in R."

📅 When: Tuesday, April 28

🕒 Time: 11:30 AM – 12:45 PM

📍 Where: Live on Zoom

This live Zoom workshop is designed for technical and perfomance marketing students and professionals who want to stop manually building reports and start automating them. Whether you're working on a class project, internship, or your first job, these are skills you'll actually use. 📊

You'll learn how to:

✅ Calculate real marketing metrics like ROAS and LTV from GA4 data in R

✅ Build interactive charts and filterable tables — no more static screenshots

✅ Create polished, professional HTML reports ready to share with any audience

✅ Automate and scale your reporting workflows with YAML parameters

✅ Present your data as interactive slides using Reveal.js + Quarto

No prior experience with Quarto required — just come ready to learn. 💻

👇 Register now at the link below to secure your spot and receive the Zoom invite!
https://bit.ly/4eLR6Dg

04/27/2026

OptiMark Founding President Jarrod Griffin led an insightful session when participants left with a fully functioning website built in less than 90 minutes using AI!

04/08/2026

I’m so hyped to see that workflows are hitting the Cal Poly Pomona University - College of Business Administration Innovation Symposium! 🛠️✨

CCIDM & MS in Digital Marketing is skipping the lectures for a 90-minute live build: one SEO-ready site launched on Netlify with zero CMS lag. If you want to see a high-growth, AI-assisted workflow in action, come hang out and build with us at the CCIDM Lab.

75 minutes. One live site. Let’s get after it! 💻⚡️

Most people use AI for copy. We’re using it to build and launch high-performance sites on Netlify.

Join the Center for Customer Insights and Digital Marketing at the 2026 CBA Innovation Symposium for our featured breakout session:

AI Growth Lab: Build an SEO-Ready Website and Measure Performance

🗓️ Friday, April 10

⏰ 10:50 AM – 12:20 PM PST

📍 CBA Building 162-1002, Poly Pomona

What to Expect:

💻 Technical Innovation: Learn to build beyond the traditional CMS.

🚀 Rapid Deployment: Launch live sites via Hugging Face & Netlify.

📈 Performance Tracking: Master the concepts of GA4, GTM, and GSC integration.

🔍 Live Showcase: Review and audit participant-created websites in real-time.

Whether you are a student looking to sharpen your technical edge or faculty exploring the latest in digital production, this lab is designed to give you a competitive advantage in the age of AI.

It’s about more than just building a site; it’s about mastering the ecosystem required for digital growth.

🎟️ Register for the CBA Innovation Symposium and secure your spot: https://bit.ly/48zjTH8

04/06/2026

Is your data outgrowing Excel? 📊📉

Tomorrow at 11:30 AM, join the Graduate Marketing Club and CCIDM for a hands-on session on BigQuery + R. Learn to process millions of rows without hitting memory limits or crashing your computer. 💻

👇 Registration link in the original post below!

Mark your calendars! 🗓️ Our third workshop in the "Data for Digital Marketing" series is happening this Tuesday.

Learn the reproducible habits needed to analyze large-scale customer and campaign data. No advanced database experience is required 🧐 just a hunger for better insights.

See you on Zoom!

👉 Sign up now: https://bit.ly/48pHPwz

04/02/2026

Stop exporting CSVs and start querying like a pro. 🚀 Join the MS in Digital Marketing and the Center for Customer Insights & Digital Marketing next Tuesday to learn how to tame BigQuery data using R.

What separates entry-level marketers from analytics-driven professionals?

The ability to work with real customer and campaign data at scale.

Join the Center for Customer Insights & Digital Marketing for a FREE live Zoom workshop:
Taming Google Analytics Data in BigQuery from R

🗓️ Tuesday, April 7
⏰ 11:30AM–12:45PM
📍 Online (Zoom)

In this session, you will learn how to:
• Analyze large-scale customer and campaign data without memory limits
• Use R to query and work with data stored in BigQuery
• Apply scalable workflows used in technical and performance marketing roles
• Build practical analyses like funnels and customer retention

🎟️ Register now to receive the Zoom link: https://bit.ly/4bGyWB2

04/01/2026

Looking to gain real-world marketing experience while still in school?

OptiMark provides opportunities for students to apply their marketing knowledge through hands-on projects, professional collaboration, and portfolio development.

Through OptiMark, you can:
• Work on real marketing projects
• Build a strong, career-ready portfolio
• Connect with industry professionals
• Gain practical experience beyond the classroom

If you’re interested in developing your skills and preparing for a career in marketing, OptiMark is a great place to start.

Follow our page to learn more about how to get involved.

03/28/2026

Where data meets creativity ✨

OptiMark had a great time at Bronco Bound connecting with future CPP students and sharing what our Digital Marketing & Analytics community is all about.

From hands-on projects and real-world experience to building your portfolio and exploring career paths in marketing analytics, OptiMark is where students turn ideas into impact.

Thank you to everyone who stopped by our booth — we loved meeting you all!

03/16/2026

If you're just getting started in technical, performance, or data analytics, this is a Live BigQuery sesh you won't want to miss‼️ Register below! 👇

⏳ Our BigQuery workshop goes live TOMORROW!

If you work in analytics, performance marketing, or other data-driven roles, knowing how to query and structure your own marketing data is becoming increasingly important.

Join CCIDM for Building a Marketing Data Warehouse & Dashboard with BigQuery + Looker Studio, where we’ll demonstrate how to:

• Combine GA4 and advertising data in BigQuery
• Write practical SQL queries used in analytics roles
• Calculate KPIs like CPA and ROAS
• Build an automated dashboard in Looker Studio

Whether you’re a student preparing for analytics roles or a professional looking to stay current with modern marketing tools, this session offers practical experience you can apply immediately.

Join us live ➡️ Register here:
https://bit.ly/4buMi1O

11/12/2024

Ready to “Wow” your audience with your top-tier interactive dashboards? 🌟

Join us on Tuesday Nov 19th for an exciting workshop on building stunning web apps with the Shiny package in R. 😎

CCIDM Marketing Analytics Specialist Jarrod Griffin will be demonstrating how to turn static data into an engaging, interactive experience with Shiny. By the end of the workshop, you will be able to create and deploy your very own web app. 👩‍💻

Whether you are a beginner or a seasoned R user; this workshop will be a game-changer in the way you share insights with your audience. Sign up via the link in bio!
📝