08/24/2026
Born and raised in Boulder, Colorado, Eliana graduated from the University of Colorado Boulder with a degree in Journalism and a minor in Sports Media. A lifelong Colorado sports fan and proud Buffs supporter, she has always been drawn to the stories, culture, and products that shape the sports industry.
After college, Eliana freelanced for several sports magazines, covering college football and women’s college basketball. At the same time, she worked at two Nike retail locations, where she developed a strong interest in merchandising and product strategy.
Outside of work, Eliana enjoys spending time outdoors, going for runs, attending concerts, and watching just about any sporting event. She’s also a self-proclaimed morning person who loves starting her day with a cup of coffee and a workout class.
Eliana chose Sport Product Management to continue building her product knowledge and grow her passion for merchandising into a career in the sports industry.
Welcome to the program, Eliana!