Van Leeuwen & Company

Van Leeuwen & Company Our team offers an advanced level of organic wealth management services and benefits to serve your Life Vision. We focus all of our attention on our clients.

Underpinned by a deeply personable touch, the Rembrandt Society represents an exclusive membership service reserved for select clients. What we have learned from our other clients has given us a depth of experience and a breadth of understanding that helps us grasp your unique situation and serve your unique interests. Over the years, we have developed extraordinary expertise by working with a wid

e range of people, in particular: corporate executives with extensive responsibilities, individuals dealing with loss, non-profits crucial to the community, and those who have made the U.S. their home. We build portfolios by building trust. Many of our clients have been with us a long time, some as long as 20 years. Clearly, performance is critical to such longevity; no one stays with financial advisors who don’t achieve results. But we have learned how important it is to earn the trust of clients early on. We can’t expect you to share personal information with us or allow us to manage your portfolio unless you trust us implicitly. So if for you that means taking it slow, that’s how we’ll take it. If like some of our clients, you want us to confer with others you rely on (lawyers, accountants, other financial advisors, or concerned family members), we are happy to do that. Whatever it takes to earn your trust. We respond promptly, because good communication is vital. When you want to discuss something with us – whether it’s a particular investment or an overall strategy, a concern about the market or a question about how best to finance a major purchase – we respond promptly. If you call, we answer (if we’re on another call, we’ll call you right back). If you want to come into the office to talk or have us come to you, we make that happen. And when we think you need to know something – good news or not such good news; an opportunity or a red flag – we contact you just as fast. Regular meetings and routine updates are important. Good communication is vital. We guide you using our financial expertise. Our client’s goals, objectives and concerns are first and foremost when creating a comprehensive financial strategy; we call this the Total Wealth Advantage. As our client, we evaluate your overall short- and long-term goals and carefully assess the opportunities and risks in addressing these goals. Included in that evaluation, we thoroughly review all of your assets, liabilities, and insurance coverages, as well as use our financial expertise in the areas of estate and trust planning. We are empathetic to the attainment of your goals. With our years of experience, we can help you pursue your vision by assisting to invest and preserve them the way you feel most comfortable, structured and coordinated with our advice and expertise. The financial professionals associated with Van Leeuwen & Company may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state. Securities offered through LPL Financial, Member FINRA/SIPC finra.org sipc.org. Investment Advisory Services offered through Van Leeuwen & Company, a registered investment advisor not affiliated with LPL Financial. Third party posts found on this page do not reflect the view of LPL Financial and have not been reviewed by LPL Financial as to accuracy or completeness.

Not every gift should be structured the same way.Outright gifts, UTMA accounts, and trusts each come with different trad...
09/04/2026

Not every gift should be structured the same way.

Outright gifts, UTMA accounts, and trusts each come with different tradeoffs around simplicity, flexibility, and long-term planning.

Here's a simple comparison worth saving.

09/02/2026

Many clients come to us after already making their deferred comp election somewhere else, on autopilot. Defer the taxes this year because you can, check the boxes on the back end, and never think about it again.

Non-qualified deferred comp elections often aren't fully revocable. Try to change one, and the restrictions that come with it can be more limiting than people expect.

The election covers two things: how much to contribute, and when you'll actually receive it. Both need to line up with the rest of the plan.

A 15% discount on company stock sounds like free money. In some ways, it is, but the discount and the tax bill arrive to...
08/28/2026

A 15% discount on company stock sounds like free money. In some ways, it is, but the discount and the tax bill arrive together and not one after the other.

We see this misunderstanding all the time.

Employee Stock Purchase Plans (ESPPs) let employees buy company stock at a discount, often 15%. What many people don't realize is that the discount itself is generally taxed as ordinary income when you sell the shares. Even if you sell the shares as soon as you receive them, that tax obligation doesn't disappear.

The second challenge is one that builds slowly.

Employees who participate year after year can gradually accumulate a significant portion of their net worth in the same company that pays their paycheck. That's why we often encourage clients to keep participating in the plan while also having a strategy to diversify over time with taxes factored into every decision.

If you're participating in your company's ESPP, it's worth asking: What percentage of your net worth is tied to your employer today, and is that where you want it to be?

08/26/2026

Not every adult child needs a trust. Some just need a test.

Estate planning isn't about treating every beneficiary the same. It's about making thoughtful decisions based on the people, circumstances, and goals unique to your family.

Watch as Virag shares one practical framework we use to help families think through those decisions.

08/21/2026

A $40,000 raise sounds like an easy yes.

However, the number on the offer letter is rarely the number that actually matters. Here’s why.

One of the widows we work with told us about a disagreement she and her husband had carried for years.He didn't want to ...
08/19/2026

One of the widows we work with told us about a disagreement she and her husband had carried for years.

He didn't want to fund his grandchildren's 529 plans. He wanted his own children to work for their kids' college educations, the way he had. It wasn't a small thing to him, and for years, that was simply how the family's giving worked.

After he passed away, the decision was hers alone. She started funding those accounts right away.

The money hadn't changed. The family hadn't changed. Only who was making the decision had.

Moments like these are a reminder that financial planning is about more than investments, taxes, or estate documents. It's about understanding the values behind the decisions, ensuring both spouses have a voice in the conversation, and building a plan that reflects a shared vision for the family's future rather than just the mechanics of transferring wealth.

If you and your spouse would like to build a financial plan that reflects both of your priorities, we'd welcome the opportunity to help guide that conversation.

08/14/2026

You buy car insurance every year hoping you never use it. Long-term care works the same way, so why does it feel so different?

Nobody enjoys paying for insurance they hope they'll never need. That's not a long-term care problem; that's just what insurance is.

Ken puts it this way: you could afford to replace ten cars out of pocket and still choose to carry car insurance, because you're hedging against risk, not betting on an outcome. Long-term care is no different. The stakes are just higher, and the timeline is longer.

Would you rather pay for long-term care now, or ask your spouse to live on less later?

08/12/2026

After a loss, everyone wants to help. Not everyone knows what actually helps.

If something happened to your spouse tomorrow, do the people around you actually know what you'd want, or just what they think is best for you?

08/04/2026

Most people get risk wrong because they don't have goals attached to their money.

Without knowing when you plan to stop working or what you will need when you do, building a portfolio is just throwing darts blindfolded. That is the mistake we see most often.

If you have not attached goals to your investments yet, that is the conversation to start.

07/31/2026

We are strong proponents of both spouses being in the room when building your Life Vision, and this is why.

Different ideas about risk, spending, and the future are completely normal. What does not work is one spouse operating without the other at the table. Cash flow planning, beneficiary designations, estate alignment, insurance coverage, and what the plan actually requires from both people need both people present to get right.

Building a Life Vision when you are married means building one together. Full transparency, no games. That is how planning should work.

Address

281 Witherspoon Street, Suite 220
Princeton, NJ
08540

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 4pm

Telephone

+16095800088

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