CSUSB Marketing Department

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CSUSB Marketing Department The Marketing Department at CSUSB aims to provide high-quality marketing programs for students. That would be a world without MARKETING!

IMAGINE a world without your favorite car, your favorite ice cream, personal computer, smartphone or any other essential or desired product or service! It is often said that the purpose of any organization is to create customers and to create for customers. Marketers do this every day! Creating customers means identifying needs in the marketplace, deciding on which needs the organization can profitability serve, and developing a product or service offering to turn potential buyers into satisfied customers. Marketers facilitate the exchange between buyers and sellers through strategic planning that is essential to a company's success. Marketing is a vital part of every organization whether a for-profit or not-for-profit, large or small, private or public. Marketing professionals are essential to identifying customers' wants and needs and then planning and developing, promoting, pricing, selling, and distributing products and services in the most effective way.

🚨🎤 SOMETHING BIG IS COMING TO CSUSB! 🎤🚨😂 Get ready to LAUGH, turn up, and make some memories because CSUSB’s 13th Annual...
10/01/2026

🚨🎤 SOMETHING BIG IS COMING TO CSUSB! 🎤🚨

😂 Get ready to LAUGH, turn up, and make some memories because CSUSB’s 13th Annual Comedy Show is coming soon! 🎭🔥

👀 Who’s taking the stage?
🎤 Who’s bringing the laughs?
🤣 And most importantly… are YOU ready?!

Be sure to FOLLOW US and turn on those notifications 🔔 so you’re the FIRST to know when we drop the details!

✨ More surprises. More laughs. More unforgettable moments.
13 years of comedy… and we’re just getting started! 🎉

STAY TUNED… 👀🎤😂

08/10/2026
08/06/2026

🎓✨ Coyotes, this is YOUR semester. 🐺💙

Whether you're stepping onto campus for the very first time or coming back to finish what you started, remember this:

Every class is a step closer to your goals.
Every challenge is an opportunity to grow.
Every connection you make could shape your future.

Get involved. Ask questions. Support one another. Don't be afraid to visit office hours, join a club, or introduce yourself to someone new. College isn't just about earning a degree. It's about discovering who you are and who you're becoming.

Here's to a semester filled with learning, laughter, resilience, and unforgettable memories.

Go Yotes! 💙🐺

Honoring Dr. Martin Luther King Jr. 🤍Today, we pause to reflect on the legacy of Dr. Martin Luther King Jr.A legacy root...
01/19/2026

Honoring Dr. Martin Luther King Jr. 🤍

Today, we pause to reflect on the legacy of Dr. Martin Luther King Jr.
A legacy rooted in courage, service, equity, and the unwavering belief that progress is built through compassion and collective action.

At CSUSB, we honor Dr. King not just in words, but in our commitment to inclusion, education, and community impact—today and every day.

“Life’s most persistent and urgent question is: What are you doing for others?”

— CSUSB Marketing Department





On December 11, Students from the Sports and Entertainment Marketing Program, along with Dr. Ari Kim, had a great time a...
12/12/2025

On December 11, Students from the Sports and Entertainment Marketing Program, along with Dr. Ari Kim, had a great time attending the Inland Empire 66ers Business Mixer - a long-standing partner of our program. It was a wonderful opportunity to connect with local business leaders and enjoy a behind-the-scenes tour of San Manuel Stadium.

Thank you to the Inland Empire 66ers for the invitation and continued partnership. We truly appreciate it!
A special congratulations to student Jadon Williams, who was a raffle winner and took home a unique art piece!

Each spring, our Advanced Sports Marketing Planning and Strategy class hosts CSUSB Night at the 66ers as a course project, and we’re already looking forward to creating another great event next spring.

Thank you to the Inland Empire 66ers for the invitation and continued partnership. We truly appreciate it!

We’re excited to share that the 12th Annual Coyote Comedy Fest is happening on Friday, December 5, 2025. 🎉Get ready for ...
11/21/2025

We’re excited to share that the 12th Annual Coyote Comedy Fest is happening on Friday, December 5, 2025. 🎉Get ready for a night full of laughs, good energy, and a great reason to support students in the Sports & Entertainment Marketing program in the Department of Marketing at JHBC. Come join us!
This year’s theme, “Howling with Laughter,” features headliner Ralph Figueroa 😄 Get ready for a fun, high-energy show to close out the semester.

Event Details
Date: Friday, December 5th, 2025
Location: CSUSB Alumni Center
Time: Check-In Starts: 5:30 PM; Show Begins: 6:30 PM
Event Website: grab your tickets now at yotieentertainment.com

Why You Should Attend
Not only is this a fun night out, it’s also for a great cause. All proceeds go toward sports and entertainment marketing scholarships for CSUSB students. Your ticket helps support future student opportunities while you enjoy an awesome show 💙

For more information, please contact [email protected] or faculty advisor Dr. Ari Kim at [email protected]

Joe Tormey, director of the hospitality management program at CSUSB Palm Desert Campus, was featured on "Eye on the Dese...
10/25/2025

Joe Tormey, director of the hospitality management program at CSUSB Palm Desert Campus, was featured on "Eye on the Desert" to promote the upcoming fundraiser, "An Evening in Monte Carlo Masquerade Ball." Watch the segment for more details: https://kesq.com/.../an-evening-in-monte-carlo.../ 🎟️ Get your tickets now! 👉 csusb.edu/hospitality Every ticket helps fund scholarships and practical opportunities for future hospitality leaders. 🌟🌴

Our very own Joe Tormey, director of the hospitality management program at the CSUSB Palm Desert Campus, was featured on "Eye on the Desert" to promote the program's upcoming fundraiser, "An Evening in Monte Carlo Masquerade Ball".

Watch the segment for more event info: https://kesq.com/news/2025/10/21/an-evening-in-monte-carlo-masquerade-ball/

🎟️ Purchase your tickets today!
👉 csusb.edu/hospitality

Every ticket supports scholarships and hands-on opportunities for our future hospitality leaders. 🌟🌴

CSUSB Marketing Department KESQ News Channel 3

09/23/2025

Who attended the conversation on Brand Marketing with our expert professors, Haakon Brown and Dr. Melika Kordrostami? 🎯✨ A big thank you to our moderator, JHBC Dean and marketing specialist, Dr. Tomas Gomez-Arias! 🙌 Thanks also to everyone who joined and asked insightful questions — we appreciate you! Missed the session? No worries — here are five main takeaways from the event!

Address

5500 University Pkwy, # JB/458
San Bernardino, CA
92407

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19095375749

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