09/23/2026
Last spring, graphic communication students from Cal Poly participated in an international virtual exchange, working with students from Hochschule der Median (HdM) in Stuttgart, Germany to design and package a water fountain for cats. 🐱
The collaboration was conceived when Manuel Hodrius, a product design professor at HdM, reached out to Colleen Twomey, a graphic communication professor at Cal Poly. Hodrius, who studied abroad at Cal Poly nearly ten years ago, proposed a cross-cultural project.
Three teams of HdM students were tasked with designing a cat water fountain, while twelve teams of Cal Poly students created the packaging. Through WhatsApp, text chats and email chains, the student teams communicated to pin down their product’s consumer persona, branding and distribution plan, developing cultural competence along the way.
"It was a really great lesson, learning how to communicate [with a] nine hour [time difference] and language barrier to come up with designs that were acceptable by each. It wasn’t perfect by any means, but at the end of the quarter, it was a great success,” Twomey said. “I think both sides learned a little bit about how global projects happen. They don’t happen in a vacuum. They happen with lots of communication.”
After earning the CLA’s Global Engagement Grant, Twomey travelled to Stuttgart, Germany for Media Night, where students displayed their final cat fountain prototypes. While Cal Poly has had a relationship with HdM for many years, this was the first virtual international exchange.
“There was a healthy respect for both institutions’ version of Learn By Doing. [HdM] has a very similar hands-on philosophy, and I think the critical thinking systems were very similar,” Twomey said.
After a successful first run, Hodrius and Twomey plan to continue the international exchange next spring, further establishing Cal Poly’s relationship with Hochschule der Median.