02/02/2012
Jeremy Smithson described the main factors that motivate people to install residential solar systems, including the cost of energy, a desire to generate clean, renewable energy, economics, and a desire to keep up with the neighbors. He went on to explain that while nearly 99% of people have a positive attitude about solar energy, most of them don’t know much about it or how to go about implementing it. He cited this information gap as the main reason his company isn’t ten times larger than it is today. When asked what one thing he would want the SunDawg to do, Jeremy said it would be to get people talking to other people about solar energy because ‘word of mouth’ is the best form of marketing.
Perhaps the SunDawg could provide the spark that motivates people to talk to each other about the benefits of solar energy, and motivates them to take action themselves, perhaps by installing PV on their homes, supporting legislation that incentivizes the adoption of both residential and commercial scale PV, and or taking other actions.
What key message(s) and delivery mode(s) are needed to enable the SunDawg to achieve this? Focus your response on one of the following audience/outcome pairs:
1 – How can the SunDawg motivate UW students to want to share the SunDawg experience with their peers and spread the word of the importance of embracing the solar revolution?
2 – How can the SunDawg motivate voters to spread the word about the importance of supporting solar initiatives in the legislative process?
3 – How can the SunDawg motivate homeowners to install solar on their homes or motivate renters to seek properties with PV installations or participate in community solar pea patch collectives?