Bonaventure University's Jandoli School of Communication Master of Arts in Communication is designed for people with a desire to master and lead the growing, dynamic, broad spectrum of contemporary marketing communication. It builds skill in integrating the development and management of all marketing communication tools across all mediums to build positive, ethical and lasting relationships with c
onsumers, stakeholders and other audiences, with empathy and mindfulness of diversity of audience. The degree offers three areas of specialization including integrated marketing communication, public relations, and content marketing. The Jandoli School’s Master of Arts in Communication graduate program is both a creative and an analytical endeavor that is structured as: problem definition, problem solution, and execution. Students graduate with vision, skills and the professionalism required to identify a communications problem, strategically plan a solution utilizing traditional, digital, and experiential marketing communication approaches, and the ability to measure and make meaning from data and analytics to assess the results.
