10/09/2026
How might Ironbull leverage outdoor recreation trends to feasibly expand and fund its portfolio of experiences offered? That's the challenge six student teams will tackle in the 2026 Case in Point Business Solutions Competition.
The client and teams were announced during Thursday evening's kickoff event, launching a competition that will culminate with final presentations on Nov. 20.
Following a competitive application process, 32 students were drafted onto teams after identifying their strengths as a hipster, hacker, hustler or hound. Using precedent thinking, each team will develop and pitch a solution to a panel of judges. Members of the winning team will earn $1,000 each, with second-place team members receiving $500 and third-place team members earning $250.
Teams heard about Ironbull, a nonprofit organization that promotes outdoor adventure sports in Central Wisconsin, from executive director Melissa Teeple and met the judges for the final competition, including Patrick Gatterman (City of Wausau), Tim Lencki (Adventure Outfitters LLC), Jeanna Trzebiatowski (Steps & Strides).
Special thanks alumni Mark '85 and Julie '87 Smiley for helping us provide unique experiences for our students and bring valuable expertise to our programs. We're also grateful for this year's faculty coaches: Dan Abbot, Becky Andree, Tim Krause, Brian Krolczyk, Liz Taylor and Max Trzebiatowski.
Visit https://bit.ly/49uNFek for more information about Case in Point and register to attend the final presentations.