Zimmerman School of Advertising and Mass Communications at USF

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Zimmerman School of Advertising and Mass Communications at USF Welcome to USF's Zimmerman School of Advertising & Mass Communications.

10/07/2026

CAS is shaping the future of advertising — and it starts with data‑driven creativity.
Students in the Zimmerman School of Advertising and Mass Communications at USF are learning how AI can accelerate audience insights while human judgment, research, and storytelling turn that data into stronger, more strategic creative work.

It’s a powerful look at how Bulls are preparing to lead in the evolving world of advertising.

Learn more: usf.edu/arts-sciences/news/2026/sept-26/ai-era-advertising-data-drives-creativity.aspx

USF PRSSA invites Zimmerman School students to "Meet the Professionals" on Thursday, Oct. 8 at 5:30 p.m. in CIS 1016. He...
10/07/2026

USF PRSSA invites Zimmerman School students to "Meet the Professionals" on Thursday, Oct. 8 at 5:30 p.m. in CIS 1016. Hear about the career journeys of Professor Ronda Clement, Dr. Adriana Carneiro, and Dr. Kelli Burns.

How can faculty articulate what makes their work distinctive, build a strong professional presence, and use social media...
09/29/2026

How can faculty articulate what makes their work distinctive, build a strong professional presence, and use social media and other platforms to share their expertise with broader audiences?

Last week, Dr. Kelli Burns, Associate Director and Associate Professor in the Zimmerman School, and Dr. Tim Henkel, USF Health Interim Associate Dean for Faculty Affairs & Faculty Development, led a workshop about building and communicating your academic brand, sponsored by University of South Florida Research.

A special thanks to USF Research for creating opportunities like this to help faculty build their professional presence.

09/22/2026

Is your phone actually listening to you?

Have you ever talked about something with a friend only to see an ad for it on your phone moments later? Is this a coincidence or is your phone actually listening to you?

Dr. Kelli Burns was featured in a video by Tunnel Vision to explore the question: Is your phone really listening to you? Check out the video to hear what the experts have to say about it!

Watch the video and let us know: Do you think your phone is listening?

We are excited to announce that Z News is one of eight college media organizations to be awarded a grant from the Soluti...
08/27/2026

We are excited to announce that Z News is one of eight college media organizations to be awarded a grant from the Solutions Journalism Network for 2026-27 as part of the SJN Student Media Challenge. Students will receive specialized training in solutions journalism during the project. Z News will expand its student newscast’s coverage of how health inequities and food insecurity create mental health challenges, and explore responses on and beyond campus, with an emphasis on the underserved youth populations in the Tampa Bay Region. Congratulations to Dr. Stephanie Elder and her students.

To read the official SJN announcement, visit https://thewholestory.solutionsjournalism.org/meet-the-2026-27-student-media-challenge-cohort-ffffe97f5be0

Happy Fall! Welcome back, students! We look forward to all the amazing things you will accomplish this semester. As al...
08/25/2026

Happy Fall! Welcome back, students! We look forward to all the amazing things you will accomplish this semester. As always, we're rooting for you!

10 students from the Zimmerman School are involved in this statewide voter guide effort, doing primary research and asse...
07/16/2026

10 students from the Zimmerman School are involved in this statewide voter guide effort, doing primary research and assembling answers from the candidates throughout the Tampa Bay region. They are working with the assistance of Prof. Wayne Garcia and WUSF's Amy Tardif and other editors and reporters at the NPR affiliate. The voter guide is scheduled to go public by the end of July.

In addition, two of those news interns are working on another voter information effort. "For the August primary, the Florida Election Reporting Partnership will focus on school board elections. This starting point reflects a serious need in the news landscape, the billions in public funding that school boards steward each year, and the reality of Florida’s recent ranking as having the nation’s lowest reading scores among its more than 2.8 million students, according to an Education Scorecard report," according to a story in the Florida Tribune.

https://floridatrib.org/2026/07/13/new-statewide-collaborative-aims-to-close-floridas-local-election-information-gap/

Z School students had the unique opportunity to work with the Media Operations Team for the England vs. New Zealand warm...
06/29/2026

Z School students had the unique opportunity to work with the Media Operations Team for the England vs. New Zealand warm-up match at Raymond James Stadium. Great experience at an international sporting event.

Mark Clennon, USF Class of '10 and a 2022 USF Outstanding Young Alumni Award recipient, photographed Lebron James for Ti...
06/15/2026

Mark Clennon, USF Class of '10 and a 2022 USF Outstanding Young Alumni Award recipient, photographed Lebron James for Time, including the cover photo.

Keep up the great work, Mark!

Z School students and faculty were invited back to FBI Headquarters Tampa for a tour. They were also recognized for thei...
05/14/2026

Z School students and faculty were invited back to FBI Headquarters Tampa for a tour. They were also recognized for their contribution to the community and FBI after creating another PSA.


Address

12011 USF Sago Drive
Tampa, FL
33620

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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