Marketing Intelligence at Towson University

05/20/2022

Since your work involves accelerating others, start by accelerating yourself.

Career advice to guide data analysts to the top

05/17/2022

According to Forbes,these are the 50 2022: North America’s Top AI Companies Shaping The Future.

The mad scramble to adopt Artificial Intelligence amid the Covid-19 crisis is officially old news. We interact with AI as seamlessly as we do our smartphones, through voice assistants, customer service, automated tasks, self-checkout, fraud detection, in healthcare decisions and infinitely more invi...

05/15/2022

If you can't measure it, you can't improve it.

Practical guidelines for how to measure quality, engagement and productivity in a data team

05/12/2022

The global data broker market was US$232.634 billion in 2019 and is expected to reach US$345.153 billion by 2026.
When you know better, you do better.

The ways you share your personal information that’s gathered by data brokers and internet cookies

05/07/2022

Universal Analytics will be disappearing coincidentally around the same time as the third-party cookies will.

GA4 is the solution for the internet now, not the internet from a decade ago.

05/04/2022

If you have a business that you want to grow and make better business decisions, here's what a team of experts have to say on data-driven market segmentation.

Being able to understand customers on a deeper level allows marketers to personalize and target specific audiences.

05/02/2022

Happy Monday!

04/30/2022

According to North America Quantcast State-of-the-Industry Report that surveyed more than 600 advertising and publishing professionals, six in ten ad industry professionals said that preparing for the cookieless future was either their top (8%) or among their top priorities (52%), with 18% planning to deal with the issue in 2022 and only 4% waiting until Google deprecates third-party cookies in 2023.

Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

04/28/2022

🏃🏾🌼FITNESS TRACKER GIVEAWAY!🌼🏃🏽‍♀️
Get your steps in this Spring!

To celebrate the warm weather, we’re giving away a Fitbit Luxe fitness and wellness tracker along with a Towson swag bag! Visit the Marketing Intelligence Instagram to enter. Happy winning!

04/27/2022

According to McKinsey, organizations are investing trillions to become more data-driven, but only 8% successfully scale analytics to get value from their data.

Organizations are investing trillions to become more data-driven, but only 8% successfully scale analytics to get value from their data, according to McKinsey.

04/25/2022

Cassie Kozyrkov that founded the Decision Intelligence at Google, makes a good point and says that many people only use data to feel better about decisions they've already made. Professional analysts hold themselves to a higher standard.
Here's what you need to know about the journey to become a data pro.
https://towardsdatascience.com/shifting-your-mindset-from-amateur-to-professional-analyst-61383f913408

Your home for data science. A Medium publication sharing concepts, ideas and codes.

04/20/2022

While data isn't the answer to everything, it can become an extraordinary asset for any company that wants to grow its business value through analytics. All you need to do is ensure it fits the company's purpose.

A Blog around Data Analytics ideas that Marketers should avoid