Penn State Prime

Prime is a Smeal College of Business marketing organization located at Penn State, University Park.

Prime was created to expose students to the innovative world of advertising and brand management. Students involved with Prime will engage in networking events with top advertising agencies, gain real-world experience, and spearhead projects outside of their comfort zone and classroom. This program was specially designed by students, faculty, and recruiters to help Smeal marketing students develop

the skills that are critical in the workplace, but often are not practiced in the classroom. Prime is helping students prepare for their dream job, perform competitively, and make an impact. Let’s face it, some things just can’t be learned in a textbook.

09/01/2026

Come meet us at the Hub Involvement Fair tomorrow!

05/18/2026

We're excited to see Prime State Prime featured in Penn State News! Congratulations to the CeraVe project teams for making a real-world impact! 🧡💛

Penn State Prime, a unique experiential learning course, is giving marketing students in the Smeal College of Business hands-on experience solving real brand challenges for major companies like L’Oréal, helping them build career-ready skills. For some students, the impact is immediate as it all l...

05/03/2026

We had some amazing brand and agency partners from L’Oréal Vichy Dercos and Assembly Global to work with on projects throughout this semester! Prime students had an incredible time building their projects and learning from their mentors Dan, Lukas, and Bailey! We are so thankful for their support and so proud of all the hard work our practicum students have put in this semester!

04/07/2026

Announcing the 2026 Cohort for the Prime Practicum Course!

They have been working so hard this semester on their agency and brand teams with guidance from Assembly Global Agency for their client L’Oréal’s Vichy Dercos! So excited to see what they deliver!

Address

Smeal College Of Business
University Park, PA
16802

Website

http://www.pennstateprime.com/

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