GW Marketing

GW Marketing The Department of Marketing at The George Washington School of Business provides an outstanding education to enable our graduates to excel in their careers.

The Department of Marketing is dedicated to educating the marketing leaders of tomorrow and advancing global knowledge to meet the needs of scholarly and business communities worldwide. Together, we provide students with analytical and technical tools, as well as a strong conceptual framework, to understand consumer and organizational buying behavior and strategic marketing processes. These proces

ses include market research, segmentation, targeting, positioning, integrated marketing communications, and relationship building.

01/02/2013

Happy New Year!!! On behalf of the Marketing Department, we hope everyone had a safe and joyous celebration!

11/29/2012

Congratulations to Dr. Marilyn Liebrenz-Himes on receiving the DMAW EF O'Hara Leadership Award!

11/21/2012

Wishing everyone a safe and Happy Thanksgiving!!

10/25/2012

Did you see the Princeton Review's ranking of GWSB??

The Princeton Review has 11 ranking lists of the top 10 business schools in various categories. GWSB is one of only 60 schools (about 20% of the 296 profiled) that appear on one or more of the book's separate lists.

GWSB ranks 3rd for “Greatest Opportunity for Women” and 9th for “Best Green MBA.”

See more at the link below!!

True or False: You're ready to achieve your higher education and career goals? That's what we thought. And that's what we're here for. From college to career-we've got you covered. So get going! Your future's waiting.

10/22/2012

Interested in Social Media? Enroll in New Media Marketing (MKTG 4900.10) for Spring 2013!

Get to know our newest faculty, Professor Sung Ham!
10/10/2012

Get to know our newest faculty, Professor Sung Ham!

Getting To Know: Sung H. HamSung HamJob title: Assistant Professor of MarketingJob duties: I am responsible for conducting research that is aimed toward publication in leading marketing journals. I am also responsible for teaching courses in the Global MBA program, and I serve on committees designe...

Did you see?!? Three MBA candidates are making a splash in DC! Read more at the link below!
09/07/2012

Did you see?!? Three MBA candidates are making a splash in DC! Read more at the link below!

Three M.B.A. candidates are brewing up kombucha, the lightly fermented iced tea now available in 15 businesses in the District and Maryland.

07/24/2012

Congratulations to Dr. Salah Hassan on the release of "Marketing Management: Arab World Edition"

Pearson Middle East AWE: A new era in learning for Arab students

07/13/2012

Be a Coca-Cola Campus Ambassador! For more information, see link below!

The Coca-Cola Company is searching for creative, well-connected, social savvy students to be a part of a great marketing program on campus this fall.

Congratulations to Dr. Pradeep Rau on the release of the E-Book "India Business: Find Opportunities"
07/02/2012

Congratulations to Dr. Pradeep Rau on the release of the E-Book "India Business: Find Opportunities"

06/04/2012

Congratulations to Dr. Ravi Achrol on being named Interim Associate Dean for Research and Doctoral Studies!!

Publications: Achrol’s research articles have been published in the Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of Retailing, Social Science Research, and Journal of Business Strategy,

05/21/2012

Congratulations to the Class of 2012!!

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