Center for Media & Social Impact

Center for Media & Social Impact The Center for Media & Social Impact (CMSI) is an innovation lab and research center that studies, s

The Center for Media & Social Impact at American University, formerly the Center for Social Media, is an innovation incubator and research center that creates, studies, and showcases media for social impact. Focusing on independent, documentary and public media, the Center bridges boundaries between scholars, producers and communication practitioners across media production, media impact, public p

olicy, and audience engagement. The Center produces resources for the field and academic research; convenes conferences and events; and works collaboratively to understand and design media that matters. The Center’s activities include:
INCUBATING creative and cutting-edge media projects that address issues of misrepresentation, identity, and social change. INNOVATIVE RESEARCH to answer key questions underlying social impact media. RESOURCES to facilitate impact through media: issue briefs, fact sheets, blog, and models for documentary and impact campaign production. CONVENING issue experts, social scientists, technology specialists and producers to discuss and track trends, lessons learned, and new models for public engagement in media. As part of the American University School of Communication, the Center offers research assistantships, screenings, master classes and volunteer opportunities to SOC students. The Center also has fellows associated with funded projects, but has no stand-alone funding for fellows.

CMSI’s 2026 State of the Documentary Field reports are officially available on our website now + We are partnering with ...
03/16/2026

CMSI’s 2026 State of the Documentary Field reports are officially available on our website now + We are partnering with the Global Impact Producers Alliance to launch The Documentary Influence: A Social Science Investigation of Film Impact Campaigns, featuring the research leads behind four powerful new studies. More details and registration links here in our latest newsletter here - https://mailchi.mp/american/march-2026

Last panel of   ! Thank you to our group for Challenges and Opportunities in Entertainment and Tech for Social Good. The...
03/06/2026

Last panel of ! Thank you to our group for Challenges and Opportunities in Entertainment and Tech for Social Good. The vibes here have been great, even in the face of some tough topics. Thanks to everyone who joined us on site, or online.

03/06/2026

Bringing it all home, our last speaker Nima Shirazi (nimashirazi.com) VP of Spitfire Strategies (spitfirestrategies.com) pulls it all together to tell us the story of storytelling; historically, politically, dynamically, in a humanistic and personal way.

03/06/2026

Julie Ann Cromwell () defines “creative abrasion” and gives us the tools to navigate it to positive collaboration.

03/06/2026

Winning most charts in a presentation, Andrew deWaard () walks us through the research that went into his book Derivative Media: How Wall Street Devours Culture.

03/06/2026

After lunch we opened up the mic for the “fishbowl” when audience members can tell the room a little bit about themselves.

Huge thank you to our fantastic panel on Documentary Storytelling and the Future (Distribution, Production, Ethics). We’...
03/06/2026

Huge thank you to our fantastic panel on Documentary Storytelling and the Future (Distribution, Production, Ethics). We’ll be back after lunch!

03/06/2026

Chris Hastings () President and CEO of WXXI Rochester () presenting on the state of public media after govt defunding.

03/06/2026

Lisa Leeman () took us on a journey exploring the intersection of documentary filmmaking and AI. The ethics, the fears, and the innovation happening now and what’s coming for us in the near future.

03/06/2026

Wing Har explains how jolt.film () is changing the way documentary films are finding audiences by teaming with influencers.

03/06/2026

CMSI Executive Director Caty Borum () revealing key points on the state of documentary filmmaking today. Inspiration in the face of difficulties navigating distribution.

Address

American University
Washington D.C., DC
20016

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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