Creative Ideation

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Some past clients include: Georgetown University, Harper Collins, William and Mary Alumni Association, Seeds of Peace, Holly Harmon Health, Big Buns, Teach for America, CASIS, Capitol Romance, Food Allergy and Anaphylaxis Network (FARE). Creative Ideation is based in the Washington DC area, and we’re available for projects anywhere in the U.S.

04/10/2025

✨Your brand is more than a logo — it's YOU.✨⁣
From confident CEO vibes to approachable creative energy, this session captured all the sides that make Mallory the powerhouse entrepreneur she is. 📸

Quality photography isn't a luxury — it's a necessity. Your headshots are often the first impression clients, collaborators, and investors get. Make it count.

Whether you’re launching a brand, leveling up your online presence, or you're just ready to update your headshots — this is your sign to book that session.

DM me or click the link in my bio so we can chat!

11/12/2023

We are a united group of worldwide photographers, coming together to form a collective with a vital mission: to bring awareness to the ongoing genocide in Gaza and to call for an immediate cease fire.

Gaza is more than just a news headline; it’s a land where real people, with hopes and dreams, are facing unimaginable horrors every day. We want to shed light on this crisis and honor the brave photographers capturing truth in Gaza. Their courage is our inspiration. Join us in raising awareness and advocating for a cease fire and end of occupation. Your voice can make a difference. Follow the hashtag to learn more.

08/28/2023

Still dreaming in pink about my recent .protea skincare shoot.

08/25/2023

I love the softness I get from this image! Another frame from my recent .protea shoot.

08/23/2023

So excited to share the shoot I did recently for .protea! I adore how these turned out. Check them out!

10/02/2021

It’s headshot time! Let me know if you’re ready to book your session with me! Here’s what Whitney said about her session with me: “If you need a headshot but are wary of the corporate look ... then look no further than Serena. She totally got my vibe, as a freelance event professional. Some days I'm in a suit, some days its leggings. All depends on the job. Serena worked with me and helped me feel confident in front of the camera.”

Are you ready for your ?
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08/12/2021

Fried eggs with garlic and summaq, a dish that takes me back to my childhood kitchen Jordan and my grandparent’s house in Lebanon every time. The smells, sounds and taste transport me there in an instant. Check it my stories for how to make these little bites of heaven.

04/09/2021

It's Friday! Which means it's okay to indulge a little and unwind. Even though it's still COVID, it doesn't mean you can't set up a wine and cheese night for yourself and your significant other.
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I put all my favorites out for this one, tart fresh fruits to balance out the cheeses. A pinot noir (my fav!) and a mix of crackers and home-made toasted baguette.
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I always try to have 3 go-to cheeses that I know I love (and have different textures/flavor profiles) and then I experiment with adding 1 or 2 cheeses I've been meaning to try. That way I know that I can fall back on my favs if the cheese falls flat for me.
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What are your favorite cheeses for a cheese board?
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Mine are: Manchego (hard), Brie (creamy) and Blue (well, stinky).
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Also, it's okay if the board is a little messy, have fun!
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04/08/2021

I finally launched my food blog (link in profile)! And what better post to start with than these amazing little bites of heaven during ? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These spinach pies make a regular appearance in our house. Trust me, you won't regret making them and they're a hit with the kids, too! I think they love eating different shaped foods. It’s a great way to sneak some extra veggies into their diet. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What’s your favorite healthy grab-n-go snack? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Pro tip: don’t worry if they each look a little different at first! You’ll get the hang of making them. Don’t give up!! I should have taken pictures of what my first batch looked like. Spoiler, they weren’t cute and the sizes were all over the place!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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04/07/2021

I wasn't sure what to make for lunch one day, but I had some roasted beets in the fridge. Challenge Accepted! So I soft-boiled some eggs (6-7 minutes gives me my favorite results!), added them to a lettuce/tomatoe/scallion salad and had an incredible lunch!
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Sometimes I feel like I'm at my most creative when I don't have everything I need on-hand, and I have to force myself to create something with whatever's available. Do you ever do that?
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I feel that way in my photography and video work, but also with my cooking! Maybe that's why we're all drawn to the top chef-type shows. We get insight into their creative process! But we also get to see their successes and their failures.
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Let's be honest, pushing yourself to create isn't always pretty and sometimes it doesn't work out, but that doesn't mean you should stop trying.
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Show with my 5D miii, lit with my Canon Speedlite 600 EX-RT strobes.
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The Details:
100mm macro, f/4.5, 1/160s, ISO 100

11/22/2020

I shot and edited this video a while ago (pre-COVID) to showcase the amazing work of artist and how she translates her beautiful artwork to an edible canvas: CAKE! She worked with the amazing on this project and the proceeds of the cake sales went to support , a nonprofit providing arts enrichment to at-risk children in Washington DC.

Shot with my 5Dmiii, 50mm f1.2, 100mm f2.8 macro, 24-70mm f2.8, with natural light. Audio captured with G3 wireless lav into the Zoom H4N.

11/19/2020

Raise your hand if you love Mac ‘n Cheese. Oh, everyone? Cool. Cool. Me too, and so does my whole family! But I always try to add extra veggies into it if I can (I know, the original’s great too!). So this time I added some blanched broccoli florets and it was AMAZING! Strong recommend.
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How do you sneak extra veggies into your meals? I need all the tips! Leave them in the comments below.
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Address

West Falls Church, VA

Telephone

(202) 642-1516

Website

http://creative-ideation.com/contact/

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