06/03/2026
A Ziploc campaign built from TikTok habits, social listening and behavioral data? That’s the kind of work Daniels School graduate students are creating in the MSM program.
Danielle Hobson shares how her team used analytics, audience insights and storytelling strategy to build “Type Z Community,” a concept designed to feel both creative and credible.
See how data can shape creativity in brand management. 👉 https://purdue.university/4uEBhUa