12/05/2025
On November 20th, students from Lance Cummings ENG 498 Teamship capped off their semester with a dynamic final pitch event!
Partnering with Any Lab Test Now® Wilmington and owner Juan Vasquez, students tackled a real-world business challenge that involved strengthening marketing strategy and community awareness.
Over several weeks, they collaborated closely with Juan, refined key insights, and developed usable prototypes designed to expand the company’s professional network and local presence.
💡 What stood out most was the creativity and problem-solving combined with expertise from the classroom.
Along side design thinking training, students leveraged skills they acquired in other courses—including professional document design and workflow planning—to create brochures, marketing plans, and newsletters tailored for our business partner.
📈 Together, their prototypes formed a cohesive and comprehensive marketing strategy for Any Lab Test Now, providing actionable solutions that can be readily implemented to drive business growth.
👏 A huge thank you to Juan and Any Lab Test Now for opening the door to this opportunity, and congratulations to our students for another successful pitch event.