One Identity

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One Identity One Identity is a design studio in Cape Town specialising in branding, packaging and print design. Anticipate tight turnarounds and supreme service.

We’re a boutique-sized studio that manages creative projects from concept to production. We grow brands, offering a seamless integration of your brand image across all printed mediums. We believe not only in maintaining high standards of work, but continually strive to raise the bar. When required, we bring in experts to collaborate. Pierre Smith graduated from the University of Pretoria in 2000 with a degree in Information Design. In Johannesburg he worked for FCB Design and Switch. He later relocated to the Mother City to join the start-up of Switch Cape Town, specialising in branding. His appointment as Creative Director involved him in two of his most extensive branding projects to date, namely Cape Town Host City 2010 for the Fifa World Cup, and rebranding South Africa’s Parliament. Pierre then took the plunge and co-founded his first design company, Brand New World, where he worked on extensive packaging projects for Kleenex and Woolworths. In early 2013 Pierre decided to venture on his own and founded Pierre Smith Creative, which later became One Identity.

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