Brand & Digital Research Hub

23/11/2024

A heartfelt THANK YOU to everyone who attended the 4th BDR Hub Symposium!

We're overwhelmed with gratitude for the incredible turnout, engaging discussions, and meaningful connections made. Your presence and participation made this event truly unforgettable.

We couldn't have done it without YOU - our speakers, moderators, sponsors, volunteers, and attendees. Your collective energy, expertise, and enthusiasm brought the symposium to life.

As we wrap up this year's event, we're already looking forward to the next one! Until then, let's continue to build on the connections and ideas shared during the symposium.

Thank you again for your support, participation, and passion. We're honored to have shared this experience with you!

22/11/2024

22/11/2024

An insightful first session of the evening !❤️🎉

Dr. Steenkamp unpacked the purpose, history, and impact of the Hub, highlighting its achievements: 40+ peer-reviewed articles, NRF-rated researcher accreditation 🌍📚. He reflected on industry partnerships, the introduction of a brand management module, and the Marketing qualification’s unique focus on branding.

The session wrapped up with presentations by Master’s students on the influence of Instagram ads and influencers on purchase intentions across Gen Z and Millennials in South Africa. Eye-opening findings! 🔍👌

Stay tuned 😉

22/11/2024

🚀 The 4th Brand & Digital Research Hub Symposium is underway!

Dr. Zwakala opened with an inspiring address, welcoming all attendees and guest speakers. He reflected on the Hub’s journey since its launch, celebrating the invaluable support from internal and industry partners who brought this vision to life.

Emphasizing the Hub’s mission, he highlighted its role in preparing students for the industry through impactful collaborations. He also explored the essence of branding, its daily influence on our lives, and its fascinating roots.❤️

Stay with us for more exciting insights throughout the day!

22/11/2024

🎉 The 4th Brand & Digital Research Hub Symposium is officially underway! Get ready for an exciting day of insights, innovation, and engaging discussions. Stay tuned for highlights throughout this evening 🚀

22/11/2024

✨🔥 The Stage is Set for an Inspiring Evening! 🔥✨

Tonight, the 4th Annual Brand and Digital Research Hub Symposium takes center stage at the Hotel School, Granger Bay Campus! From 🕔 17:00, get ready for an evening of dynamic discussions, groundbreaking research, and cutting-edge insights into the future of branding and digital strategies. 💡🌍

This symposium is a true celebration of innovation and excellence. ✨ It highlights the impactful work of the Marketing Department’s Brand and Digital Research Hub—a platform that grows stronger every year, reflecting the bold ideas and creative energy of our marketing community. 💼📊

Expect an electric atmosphere ⚡, filled with expertise, passion, and creativity, as thought leaders and researchers dive into topics that redefine the possibilities of marketing, branding and research💬. This is where the future takes shape!🚀💥