19/06/2026
Last weekend, participants in the 2026 MANCOSA Business Incubator explored one of the most valuable lessons in entrepreneurship: before building solutions, entrepreneurs must first understand the people they hope to serve.
Through Customer Discovery Foundations and Customer Interviews, participants learned how to move beyond assumptions and engage with curiosity, empathy, and intention. By asking better questions and listening more deeply, they began uncovering the needs, behaviours, and experiences that shape meaningful opportunities.
In entrepreneurship, great ideas are rarely born in isolation. They emerge through conversations, insights, and a genuine understanding of the customer.
As the cohort continues its journey, these lessons will help transform ideas into solutions designed not only to solve problems, but to create lasting value, because successful businesses are not built on what entrepreneurs think customers need, they are built on understanding what customers truly value.
Proud member of Honoris United Universities.