14/04/2020
THE POWER OF SMELL
The sense of smell is closely linked with our memory, probably more so than any of our other senses. We can attach a smell to childhood holidays, to precious moments with our families or to a meaningful event in our lives, but also to more insignificant and daily situations to which we do not give much value while we rush from one place to another. Being locked inside these days, we might miss quotidian smells like the refreshing smell of water cleaning the streets early in the morning, the bouquet of wildflowers growing in a specific spot of your garden, the deep and sweet aroma of coffee from your favourite coffee shop, the rich scent of patchouli with notes of vanilla in your favourite second-hand store, the intense whiff of the ocean entering your car on your way back home from work, or that sweet but light and ethereal smell of roses from your friend Lauren’s perfume. Yes, we may be in lockdown but the power of smell does not stop surprising us. While the world has some time to breathe and unwind, why don’t you tell us the smells that you miss the most and why?
Describe this smell in 20 to 25 words. The more details the better. Add scents, mix fragrances, define intensity, touches of lightness or depth, and even describe the way you feel when you experience this smell. You will stand the chance to inspire Madame Luna to create a candle that emulates your so missed smell and get it delivered to your home once the lockdown is over and we are back in business.
Let's dream together and remind each other of these marvellous smells! We look forward to hearing from you at [email protected].
Image: Annie Spratt