Soné Pruis Artistry

Soné Pruis Artistry CIDESCO & ITEC int’l Qualified
Founder & CEO | AESTHETAMY
Artist-engineered beauty, in the works

27/08/2026

First sample. Beautiful finish. Wrong formula.

The satin is there. The optical quality is there. But a formula this complex doesn’t survive shortcuts, not even small ones.

So we restart with sourcing the exact grade ingredients this was built for. However long that takes.

This is what we’re chasing.

She isn’t “close enough”. She’s EXACT.

R&D Update: Sample 1 is in hand 🥂 Testing starts now to determine if this formula is truly market-ready or if we go back...
20/08/2026

R&D Update: Sample 1 is in hand 🥂

Testing starts now to determine if this formula is truly market-ready or if we go back for adjustments. My benchmark isn’t just “good”, it’s correcting the exact performance gaps in my current high-end kit staples.

No shortcuts, just meticulous formulation. Stay tuned for the process🧴✨

Progress isn’t always visible, but it’s always happening.Every refinement brings us closer to something worth waiting fo...
04/08/2026

Progress isn’t always visible, but it’s always happening.

Every refinement brings us closer to something worth waiting for.

Why I’m building from scratch:Why not just pick a white-label formula? Simple: Integrity.I’m currently working with the ...
04/08/2026

Why I’m building from scratch:

Why not just pick a white-label formula? Simple: Integrity.

I’m currently working with the lab developing a custom Water-in-Silicone (W/Si) Dynamic Inversion Matrix. By sourcing raw ingredients individually, I’m controlling the architecture of the formula to ensure:

• An editorial satin finish that blurs texture.
• Transfer-resistant, long-wear performance, no setting spray required.
• True climate resilience and zero oxidation.

We are deep in Phase 1 validation, ensuring every detail is stable and professional-grade before moving forward.

Quality takes time, and I’m committed to getting it perfect. 🧪✨

SkinIntegrity

Primer before. Setting spray after. Setting powder on top.Three extra products just to make your foundation survive the ...
04/08/2026

Primer before. Setting spray after. Setting powder on top.
Three extra products just to make your foundation survive the day.

And somehow that’s become normal.

It shouldn’t be.

Standard foundations have no internal adhesion. No film-forming architecture. No hydration system. The moment your skin produces heat or sebum — and it does, constantly — the formula breaks down. Oxidises. Separates. Disappears.

So brands solved it externally instead of fixing the formula.

The solution was always in the chemistry itself.

Film-forming technology that creates its own adhesion.
A hydration system that works with your skin, not against it.
A volatile carrier that evaporates on contact and leaves only what your skin needs.

One product. Nothing else. Just skin.

That’s not a myth. That’s chemistry.
And it exists.

🔒 The Vault — link in bio.



How many products are you using just to make your foundation last the day?

Something is being built.I’ve been quiet about it — intentionally. But I’m getting closer and I want the right people to...
04/08/2026

Something is being built.

I’ve been quiet about it — intentionally. But I’m getting closer and I want the right people to know first.

If you’ve ever felt let down by a foundation that promised everything and disappeared by lunch —

This is for you.

Priority access is open. Limited spots. Link in bio.

🔒 The Vault — be first

Working behind the scenes, building something I couldn’t find in the South African market… 🤍The glow is going to be diff...
04/08/2026

Working behind the scenes, building something I couldn’t find in the South African market… 🤍
The glow is going to be different.
Stay close 👀
2026 is about to get glowy ✨

03/06/2026

After 8 years of working with different skin types in the South African sun, l've identified a major gap in the market for a high-performance complexion product.
A proprietary formulation designed for our climate, developed by me, from the ground up.
This isn't just another product, it's a solution to the oxidation and wear issues we all deal with daily.

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Middelburg

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+27826298661

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