05/08/2026
Last week we hosted Dr Yoseph Mamo from the Old Dominion University in the United States and he shared a very insightful presentation about the different elements of the global sports industry, giving some very interesting facts and figures regarding the past Soccer World Cup.
The session offered our students a valuable international perspective while connecting key concepts to practical examples from the South African sport environment and past FIFA World Cup. These real-world examples helped demonstrate how sport management principles are applied beyond the classroom.
The presentation also encouraged meaningful discussions and gave students a broader understanding of the opportunities, challenges and constantly evolving nature of the global sport industry.
Some of the students prodvided feedback saying, " I have learnt that you should not limit yourself to opportunities within your country, but also look beyond to other countries."