04/09/2026
🏆🌍 20 YEARS OF THE INTERNATIONAL SAFE MEDIA AWARDS | SAFETY 2026 🇿🇦
Celebrating two decades of the International Safe Media Awards (ISMA) — an initiative that began right here in South Africa and has grown into a global platform recognising the power of media to influence behaviour and save lives. 🌍✨
This year’s celebration at SAFETY 2026 recognised inspiring campaigns from around the world, showcasing how creativity, science and collaboration can drive meaningful change in injury prevention and safety.
🎉 Congratulations to the 2026 award recipients!
🥉 Bronze Winner – Saudi Arabia
🚆 Railway Right Away – Railway Safety Campaign
🥈 Silver Winner – Australia
👨👩👧 NAPCAN – National Association for Prevention of Child Abuse and Neglect
🏆 Gold Winner – UK
🌊 Royal National Lifeboat Institution (RNLI) – Float to Live
👏 Special recognition was also given to campaigns from Argentina, Australia and IRAP, highlighting innovative, community-focused approaches to safety.
💡 As the celebrations closed, one message stood out: Safe Media is more than communication — it is science that changes behaviour and makes a difference.
Here’s to 20 years of ideas brought to life, lives influenced and safer communities created. 🥂🌍
