USI Master in Digital Fashion Communication

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USI Master in Digital Fashion Communication Digital Fashion Communication is the intersection of fashion and information & communication technologies (ICTs). The programme started in September 2018.

Format: Full-Time Double Degree
Language: English
Location: Lugano, Switzerland & Paris, France
Collaborating institution: Université Paris 1 Panthéon-Sorbonne
Duration: 2 years
Degrees Awarded: Two Master of Science (MSc) Degrees
Intake: September 20 The MSc in Digital Fashion Communication, is a Double Master Degree offered by USI-Universita' della Svizzera italiana (Lugano, Switzerland) and Université Paris 1 Panthéon-Sorbonne (Paris, France), which prepares select students to pursue their careers in the fashion industry as specialists in digital communication. It is the aspect of communication sciences that studies how fashion is communicated in the digital or online environment, in connection with the traditional – and still highly relevant – offline media channels. So far we had 170+ students coming from 30+ countries.

It’s break time, but we’re not exactly switching off from fashion. Instead, we’re spending our free days wandering throu...
30/10/2026

It’s break time, but we’re not exactly switching off from fashion. Instead, we’re spending our free days wandering through boutiques, studying windows, lighting, materials and the little details that turn a store into a story.

For Digital Fashion Communication students, it’s the perfect living classroom: everything we discuss in lectures about brand storytelling and customer experience, right in front of us.

Swipe through the carousel to see what caught our eye!

THE SEASONAL EDIT - Autumn Edition🍂☕️New season, new layers, new ways to express ourselves. We took a little moment to c...
29/10/2026

THE SEASONAL EDIT - Autumn Edition🍂☕️

New season, new layers, new ways to express ourselves.

We took a little moment to capture the autumn outfits of our Digital Fashion classmates in Lugano - celebrating the personal styles, details and creative touches that make each look unique.

From cosy knits and timeless coats to the little details that bring an outfit together, this is how our community is dressing for autumn.

And this is just the beginning…

Winter edition, coming soon. ❄️

Which look is your favourite? Let us know in the comments!

We’re delighted to welcome Marina Spadafora back to USI University! ✨Having collaborated with fashion houses including F...
26/10/2026

We’re delighted to welcome Marina Spadafora back to USI University! ✨

Having collaborated with fashion houses including FERRAGAMO, Prada, Miu Miu and Marni, Marina brings extensive industry experience to her work as a designer, sustainability advocate and Country Coordinator of Fashion Revolution Italia.

Following her previous public event with our Master in Digital Fashion Communication, she returns for “Fashion with a Mission”—a conversation with Professor Lorenzo Cantoni about creativity, social responsibility and the role of communication in shaping a more sustainable fashion industry.

📅 Monday, 23 November 2026
🕡 18:30–20:00
📍 Auditorium, West Campus, USI, Lugano
🎟 Free entry and open to everyone

More information can be found via link in bio & Instagram Story

✨ Our very first study tour as Digital Fashion Communication students at USI!We had the pleasure of visiting Oerlikon Ri...
23/10/2026

✨ Our very first study tour as Digital Fashion Communication students at USI!

We had the pleasure of visiting Oerlikon Riri in Mendrisio, where we received a warm welcome and got an exclusive glimpse into the world of zipper manufacturing.

A big thank you to Nantas Montonati, Strategic Sales & Marketing Project Manager, for introducing us to the company and sharing valuable insights into its work. We then had the opportunity to follow the entire zipper-making process, from start to finish, discovering the craftsmanship, technology, and expertise behind a detail we often take for granted in fashion. 🧵🔍

And of course, the visit ended on a delicious note with pizza together! 🍕🤍

An inspiring and fascinating experience that gave us a new perspective on the industry. We feel incredibly privileged to have had this opportunity and are grateful to everyone who made it possible!

Here’s to the beginning of an exciting journey in digital fashion communication! ✨
Riri Zippers
FashionEducation BehindTheScenes

✨ Our very first study tour as Digital Fashion Communication students at USI!We had the pleasure of visiting Oerlikon Ri...
23/10/2026

✨ Our very first study tour as Digital Fashion Communication students at USI!

We had the pleasure of visiting Oerlikon Riri in Mendrisio, where we received a warm welcome and got an exclusive glimpse into the world of zipper manufacturing.

A big thank you to Nantas Montonati, Strategic Sales & Marketing Project Manager, for introducing us to the company and sharing valuable insights into its work. We then had the opportunity to follow the entire zipper-making process, from start to finish, discovering the craftsmanship, technology, and expertise behind a detail we often take for granted in fashion. 🧵🔍

And of course, the visit ended on a delicious note with pizza together! 🍕🤍

An inspiring and fascinating experience that gave us a new perspective on the industry. We feel incredibly privileged to have had this opportunity and are grateful to everyone who made it possible!

Here’s to the beginning of an exciting journey in digital fashion communication! ✨
Riri Zippers

Silk, gold thread and a love story with Paris couture 🇫🇷 This week as a part of study tour program we visited Musée des ...
16/10/2026

Silk, gold thread and a love story with Paris couture 🇫🇷

This week as a part of study tour program we visited Musée des Arts Décoratifs and the exhibition «La Mode en Majesté» stole the show.

This is the wardrobe of Queen Sirikit of Thailand: shimmering ikat silks, gold embroidery and eight traditional costume formats she designed with historians and Thai creators. Add to that a creative dialogue with Pierre Balmain that lasted over 30 years, from their first meeting in 1959, and the legendary embroiderers of Maison Lesage. Original sketches, couture silhouettes, ancestral craft meeting Parisian glamour. Fashion as diplomacy, and it’s breathtaking.

Another interesting study tour in Paris. This time our second-year Master in Digital Fashion Communication students visi...
13/10/2026

Another interesting study tour in Paris. This time our second-year Master in Digital Fashion Communication students visited Palais Galliera to explore the exhibition “Weaving, Embroidering, Embellishing: The Crafts and Trades of Fashion”.

Through a guided tour, we discovered the artistry and expertise behind fashion craftsmanship, gaining valuable insights into fashion heritage and the importance of preserving traditional techniques.

An inspiring experience connecting fashion history, craftsmanship and contemporary creativity.
Let’s take a look at a few pieces that caught our attention!



Balenciaga x Demna Gvasalia
Corset gown and opera gloves
Haute couture, printemps 2025

Gucci x Alessandro Michele
Gown
Prêt-à-porter, printemps-été 2016

Chanel x Karl Lagerfeld
Atelier Montex (broderie)
Robe du soir – Evening gown
Haute couture, automne-hiver 2014-15

Gucci x Frida Giannini
Ensemble Gucci boléro, robe et sandales
Prêt-à-porter, automne-hiver 2011-12

Christian Dior, Ludwig Abraham & Co. (textile)
Robe du soir Ariette
Haute couture, printemps-été 1955

Cristóbal Balenciaga
Robe du soir et paire d’escarpins
Haute couture, automne-hiver 1956-57

Prada
Jacket, dress, belt with tassels and hanging notebook, gaiters and sandals
Prêt-à-porter, automne-hiver 2016-17

Givenchy x Alexander McQueen
The Lover (one) jacket and pants
Haute couture, printemps-été 1999

Founded in Geneva in 1839, presents its watchmaking history through themed rooms, rare handcrafts, artisan demonstratio...
12/10/2026

Founded in Geneva in 1839, presents its watchmaking history through themed rooms, rare handcrafts, artisan demonstrations and seven limited-edition watches created for the Milan exhibition.

For the students in DFC, watches are more than timekeepers, they bring together function, craftsmanship and personal style. They can become defining details in an outfit—and hold stories of design, heritage and identity in their own right.

📍The Watch Art Grand Exhibition, CityOval,Milan
🗓️ From October 2nd to 18th 2026

Last Friday, our second year Digital Fashion Communication students stepped into one of the world’s most iconic cultural...
07/10/2026

Last Friday, our second year Digital Fashion Communication students stepped into one of the world’s most iconic cultural institutions: the Louvre.

From masterpieces of art and decorative objects to centuries of visual culture, the visit offered us the opportunity to explore the connections between art, heritage, creativity and fashion.

The Louvre is not only a source of inspiration for the fashion industry, but has also become a remarkable setting for fashion itself, with LVMH maisons such as Louis Vuitton presenting collections within its historic spaces.

A day of art, fashion and inspiration in the heart of Paris.

Clothing has always been more than what we wear. ✨Our Master students visited Francesco e l’abito perfetto. I costumi di...
06/10/2026

Clothing has always been more than what we wear. ✨

Our Master students visited Francesco e l’abito perfetto. I costumi di Fratello sole, sorella luna at Villa Ciani in Lugano.

Created on the occasion of the 800th anniversary of the death of Francis of Assisi, the exhibition explores his deep and complex relationship with clothing. Growing up in the world of luxury textiles, Francis developed a profound knowledge of fabrics and remarkable sartorial sensitivity and creativity, ultimately searching for the “perfect garment” to express the new way of life embraced by him and his friars.

Through biographical accounts, artistic representations and the original costumes created by Danilo Donati for Franco Zeffirelli’s Brother Sun, Sister Moon (1972), the exhibition brings together clothing, art, history and cinema.

Curated by Lorenzo Cantoni, Alessandro Tosi and Diego Fiorini.

📍 Villa Ciani, Lugano
🗓️ 4–17 October 2026

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Lugano
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