USI Master in Digital Fashion Communication

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USI Master in Digital Fashion Communication

Digital Fashion Communication is the intersection of fashion and information & communication technologies (ICTs). The programme started in September 2018.

Format: Full-Time Double Degree
Language: English
Location: Lugano, Switzerland & Paris, France
Collaborating institution: Université Paris 1 Panthéon-Sorbonne
Duration: 2 years
Degrees Awarded: Two Master of Science (MSc) Degrees
Intake: September 20 The MSc in Digital Fashion Communication, is a Double Master Degree offered by USI-Universita' della Svizzera italiana (Lugano, Switzerland) and U

niversité Paris 1 Panthéon-Sorbonne (Paris, France), which prepares select students to pursue their careers in the fashion industry as specialists in digital communication. It is the aspect of communication sciences that studies how fashion is communicated in the digital or online environment, in connection with the traditional – and still highly relevant – offline media channels. So far we had 170+ students coming from 30+ countries.

26/05/2026

Swipe to see the MDFC reunion programme 👀 —>

We’re excited to welcome back our alumni on June 12th for a day of networking, food, fun & music!

If you haven’t registered yet make sure to do so at the link in our Instagram Stories 🥳✨

19/05/2026

Lifestyle Innovation Day Recap May 2026 🤖 🌟

Yesterday’s event at LAC Lugano Arte e Cultura brought together leaders and innovators across fashion, technology, AI, and digital transformation!

✨ From our own DFC team, PhD Student presented her research alongside Professor and their collaborators at : Carsten Trenz, VP of Digital EMEA, and Silvia Di Gianfrancesco, Senior UX Manager.

Their project highlighted a semester-long collaboration with students from the Digital Fashion Communication Master’s program, using eye-tracking technology to study user engagement and interaction with e-commerce webpages.

📚 In attendance at the event were also Dr. Nadzeya Sabatini, PhD students Charlotte Stachel, Mirjam-Sarah (Mia) Lepp, Presh*ta T. and alumna Verónica Espejo.

A big thank you to Carlo Terreni and the entire team at LifeStyle Innovation Hub for organizing another fantastic ! 👏

12/05/2026

Insightful week for DFC students ✨

Last week, students from the USI Master in Digital Fashion Communication explored three different yet deeply connected realities of the fashion and design industry: discovering how innovation, craftsmanship, and communication shape today’s fashion landscape.

🛋️ At BertO Showroom, students explored the relationship between design, textiles, and perception, reflecting on how fabrics influence both physical and digital experiences.

🧵 At , they discovered the heritage and precision behind Italian textile manufacturing, while hearing from USI alumna about the evolution of a sixth-generation family business.

👜 The week concluded at the showroom in Milan, where students gained insights into brand strategy, communication, and customer experience across multiple touchpoints.

Experiencing such different realities allowed students to better understand the many perspectives, processes, and roles that shape today’s fashion industry.

LuxuryFashion FashionEducation

05/05/2026

What’s your biggest fashion red flag?🚩🚩
�Some of our DFC students shared theirs… nothing personal, or is it?

Credits: .au

29/04/2026

❄️ Proud to share MONCLER FIT EXPERIENCE, a project developed by Beatrice Albonico, a first-year student, within the Digital Fashion Communication course as part of the Call-for-Needs by Moncler.

✨ The idea rethinks the traditional showroom by creating a hybrid physical digital space where garments worn on a real model are instantly shown on hyper realistic avatars displayed on a screen, allowing buyers to explore different body types ethnicities and genders in real time and build looks through interactive tools
The goal is to make the selection process more inclusive efficient and data driven by improving decision making and reducing waste.

The project was selected as a finalist, and while a winning idea was chosen, it brings together the strongest insights from all finalists and will continue to be developed as a team, with each contributor focusing on a specific area.

A great experience and an exciting step forward into the future of retail!

👏🏻🩵

22/04/2026

“Occhio all’etichetta” 👗

Join us this Saturday, 25 April at for the event and discover how well you really know your clothes.

As part of the PhD research by Mia Lepp, on fashion literacy and the potential of digital product passports to enhance product knowledge, supervised by Professor Lorenzo Cantoni and Dr. Nadzeya Sabatini we are hosting an interactive game and workshop to test your fashion knowledge.

🧵 Recognize fabrics by touch
🏷️ Match labels to the right clothes
🌱 Learn how to shop more sustainably
💡 Make smarter, more conscious choices

The workshop will be held at 14:00 / 15:30 / 17:00 and registration will take place at USI Campus Ovest (West) on the day of, but spots are limited!

The clothes are donated by .

Thank you to everyone for helping to organize the workshop, event, and additional resources Anna Giovanetti, Maria Giannetta, Cristiano Proia, Vittoria Lomazzi, Francesco Brenni, Igor Sarman, Francesca Manna, Charlotte Stachel, Yara Hamouie

16/04/2026

Easter break means a mix of study time and chill time 📚🤭
 Our first-year DFC students balanced exam prep with some well-earned downtime, soaking up the holiday vibes before jumping back into the semester 👩🏻‍💻

Here’s a little glimpse of their Easter break 🐣

09/04/2026

Congratulations to DFC alumna Jasmin Shirley, whose master’s thesis was turned into an academic article, co-authored with Ksenia Silchenko, and published in Advertising & Society Quarterly (ASQ)! 👏

ASQ is published by the ANA Educational Foundation (AEF) and distributed online with open access by Project MUSE.

🤖 The article looked to answer the question, “Does AI reinforce or challenge gender stereotypes in fashion campaigns?”

Link to the full article in Instagram Stories!

08/04/2026

How well do you really know your clothes?

Join us for an interactive workshop at UniVerso by , April 25th, and put your fashion knowledge to the test:

🧵 Recognize fabrics by touch 🏷️ Match labels to the right clothes 🌱 Learn how to shop more sustainably

It’s not just about fashion; it’s about making smarter, more conscious choices.

🔬 This workshop is part of the PhD research by Mia Lepp at the Institute of Digital Technologies for Communication (ITDxC), supervised by Professor and Dr. , in collaboration with .

📅 25 April
⏰ 14:00 / 15:30 / 17:00
🎟️ Free (limited spots – register day of @ USI)

03/04/2026

LNoC Interviews! ✨
�Listen to two voices from the fashion world as they share the key skills they look for in a CV and their advice for students.

01/04/2026

Yesterday, our first-year Digital Fashion Communication students attended the Long Night of Careers, where they had the chance to meet inspiring companies and expand their professional horizons 🌟

We asked a few of the students what they were most looking forward to during the event, watch to find out!

Adresse

Via Buffi 13
Lugano
6900

Webseite

http://www.usi.ch/mdfc

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