ASEBUSS

ASEBUSS Leading business school in Romania for over 30 years. American Partnership. Local Expertise
Executive MBA in partnership with Georgia State University, USA

๐†๐ž๐จ๐ซ๐ ๐ข๐š ๐’๐ญ๐š๐ญ๐ž ๐”๐ง๐ข๐ฏ๐ž๐ซ๐ฌ๐ข๐ญ๐ฒ - Our strong international academic partner for a global Executive MBA experienceThrough its pa...
04/06/2026

๐†๐ž๐จ๐ซ๐ ๐ข๐š ๐’๐ญ๐š๐ญ๐ž ๐”๐ง๐ข๐ฏ๐ž๐ซ๐ฌ๐ข๐ญ๐ฒ - Our strong international academic partner for a global Executive MBA experience

Through its partnership with Georgia State University โ€“ J. Mack Robinson College of Business, ASEBUSS connects Executive MBA participants to one of the most dynamic academic and business environments in the United States.

This partnership continues ASEBUSSโ€™ long-standing commitment to bringing American business education and international know-how closer to Romanian managers and entrepreneurs. Over the past three decades, ASEBUSS has built a strong community of more than 1,600 alumni, creating a learning experience where local relevance meets global perspective.

Georgia State University is one of the largest public research universities in the U.S., with 53,000 students, 11 colleges and schools, and a strong presence in Metro Atlanta, where it generates an estimated $2.6 billion annual economic impact. Its vision โ€” โ€œInnovation for allโ€ โ€” reflects a learning environment shaped by research, diversity and applied thinking.

At the heart of our partnership is J. Mack Robinson College of Business, Georgia State University, one of the leading business schools in the southern United States, with a strong portfolio of graduate programs designed for todayโ€™s business leaders.

The universityโ€™s location adds another important layer to the experience. Atlanta is home to a powerful business ecosystem, with major companies such as The Home Depot, UPS, Delta Air Lines, The Coca-Cola Company and Southern Company headquartered in Georgia. This makes the city a relevant context for understanding global business, logistics, branding, mobility, innovation and large-scale operations.

The International Project is one of the distinctive components of the ASEBUSS Executive MBA experience. It is developed together with Georgia State University โ€“ Robinson College of Business and combines virtual collaboration with in-person interaction in Atlanta, where ASEBUSS participants meet Robinson EMBA students face to face. Guided by Dr. Mourad Dakhli and Professor Florin Marin, the International Project gives participants the opportunity to work across cultures, exchange perspectives and approach business challenges through a truly international lens.

For ASEBUSS Executive MBA participants, this partnership brings more than an international academic perspective. It creates access to a learning environment shaped by business relevance, cross-cultural collaboration and the energy of one of the most important business hubs in the U.S.

ASEBUSS Executive MBA โ€” local relevance, global mindset. Join our 2026 EMBA series and take advantage of the early-booking discount!

๐‡๐จ๐ฐ ๐๐จ ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ข๐ž๐ฌ ๐œ๐ซ๐š๐Ÿ๐ญ ๐š๐ง๐ ๐ž๐ฑ๐ž๐œ๐ฎ๐ญ๐ž ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐ฅ๐ž๐š๐ ๐ญ๐จ ๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ž ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐š๐๐ฏ๐š๐ง๐ญ๐š๐ ๐ž?This was the focus of the s...
28/05/2026

๐‡๐จ๐ฐ ๐๐จ ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ข๐ž๐ฌ ๐œ๐ซ๐š๐Ÿ๐ญ ๐š๐ง๐ ๐ž๐ฑ๐ž๐œ๐ฎ๐ญ๐ž ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐ฅ๐ž๐š๐ ๐ญ๐จ ๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ž ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐š๐๐ฏ๐š๐ง๐ญ๐š๐ ๐ž?

This was the focus of the second session of the ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐š๐ง๐ ๐ญ๐ก๐ž ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐„๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐ž๐ง๐ญ ๐œ๐จ๐ฎ๐ซ๐ฌ๐ž in the ASEBUSS Executive MBA program, led by Prof. Robert Maftei.

The discussion connected strategic thinking with real entrepreneurial experience through the contribution of our guest speaker, Cosmin Cosma โ€” ASEBUSS alumnus, Founder of Finqware, and President of the Romanian Fintech Association.

Cosmin shared insights from his entrepreneurial journey and from the fintech ecosystem, highlighting how innovation, open banking, and technology can reshape access to financial services and create new sources of competitive advantage.

His perspective added a valuable real-world layer to the concepts discussed in class, helping Executive MBA students connect strategy frameworks with the realities of building and scaling a business in a dynamic environment.

Thank you, Cosmin, for returning to ASEBUSS and for sharing your experience with our EMBA participants!

The International Residency in Atlanta included an engaging and thought-provoking session led by Denish Shah, Ph.D., Pro...
27/05/2026

The International Residency in Atlanta included an engaging and thought-provoking session led by Denish Shah, Ph.D., Professor of Marketing and Adjunct Professor of the Institute for Insight, at Georgia State University - J. Mack Robinson College of Business.

The course on ๐‚๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž๐ฌ & ๐Ž๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐ข๐ง ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ & ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  offered our EMBA participants a highly relevant perspective on how digital platforms, data, AI, and shifting consumer behavior are reshaping the way organizations communicate, compete, and create value.

In a business environment increasingly defined by digital transformation and rapidly changing market dynamics, the session explored why brands need to go beyond tools and channels โ€” and develop a deeper understanding of relevance, authenticity, audience engagement, and strategic adaptation.

Professor Shah brought together academic rigor and real-world perspective, helping participants reflect on the evolving relationship between technology, consumer behavior, digital platforms, and business strategy in an increasingly connected world.

Thank you, Professor Denish Shah, for an insightful and thought-provoking session at Georgia State University - J. Mack Robinson College of Business, as part of the ASEBUSS Executive MBA International Residency.

Vineri 22 mai am avut o nouฤƒ ocazie de a aduce รฎmpreunฤƒ comunitatea ASEBUSS ศ™i invitaศ›i din mediul de business, รฎntr-un ...
25/05/2026

Vineri 22 mai am avut o nouฤƒ ocazie de a aduce รฎmpreunฤƒ comunitatea ASEBUSS ศ™i invitaศ›i din mediul de business, รฎntr-un cadru exclusivist de dialog ศ™i networking, la evenimentul The Adaptive Organization: Strategic Choices for the Next Competitive Era.

Alฤƒturi de Cerasela Baiculescu, CEO IBM Romania & Moldova, ศ™i Nicoleta Forfota, Corporate Bank Head, Citi Romania, รฎntr-o conversaศ›ie moderatฤƒ de Prof. Ovidiu Dimbean-Creta, am discutat despre alegerile strategice care pot ajuta organizaศ›iile sฤƒ rฤƒmรขnฤƒ competitive รฎntr-un mediu รฎn continuฤƒ schimbare.
Printre temele abordate s-au numฤƒrat productivitatea, viteza deciziei, AI, suveranitatea datelor, adoptarea schimbฤƒrii ศ™i nevoia de a integra tehnologia รฎn cultura organizaศ›ionalฤƒ, nu doar รฎn proiecte punctuale.

Dintre concluziile discutiei, adoptarea schimbฤƒrii nu mai este doar un concept de management, ci o realitate concretฤƒ. Pentru a rฤƒmรขne competitive, organizaศ›iile trebuie sฤƒ anticipeze nevoile clienศ›ilor, sฤƒ integreze tehnologia รฎn cultura lor ศ™i sฤƒ priveascฤƒ datele, AI-ul ศ™i digitalizarea ca parte din strategia de ansamblu, nu ca proiecte punctuale.

O idee care a rฤƒmas cu noi: organizaศ›iile adaptive sunt cele care reuศ™esc sฤƒ transforme incertitudinea รฎn parte fireascฤƒ a modului รฎn care gรขndesc, decid ศ™i acศ›ioneazฤƒ.

Mulศ›umim speakerilor pentru perspectivele รฎmpฤƒrtฤƒศ™ite, IBM Romania pentru gฤƒzduire ศ™i tuturor participanศ›ilor pentru contribuศ›ia la dialog!

๐€ ๐ฎ๐ง๐ข๐ช๐ฎ๐ž ๐ข๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ฅ๐ž๐š๐ซ๐ง๐ข๐ง๐  ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐ญ๐ก๐ž ๐„๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐ฏ๐ž ๐Œ๐๐€One of the highlights of the ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐‘๐ž๐ฌ๐ข๐๐ž๐ง๐œ๐ฒ ...
21/05/2026

๐€ ๐ฎ๐ง๐ข๐ช๐ฎ๐ž ๐ข๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ฅ๐ž๐š๐ซ๐ง๐ข๐ง๐  ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐ญ๐ก๐ž ๐„๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐ฏ๐ž ๐Œ๐๐€

One of the highlights of the ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐‘๐ž๐ฌ๐ข๐๐ž๐ง๐œ๐ฒ in Atlanta was the academic session led by Professor Evaristo Doria, Senior Lecturer at the Institute of International Business, J. Mack Robinson College of Business, Georgia State University.

With remarkable energy and a highly interactive teaching style, Professor Doria challenged our Executive MBA participants to look beyond the immediate โ€œnoiseโ€ of the business environment and identify the signals that may shape what comes next. The session became a dynamic conversation about uncertainty, disruption, and how leaders can prepare their organizations for emerging shifts.

The experience was further enriched by a guest contribution from Jeasy Sehgal, Professor of Practice at Georgia State Universityโ€™s Creative Media Industries Institute. An internationally acclaimed filmmaker and emerging technology specialist, he brought a fascinating perspective on virtual production, digital humans, AR/VR/MR solutions, simulations, and how immersive technologies are changing the way we imagine and design future experiences.

This is the value of the International Residency: access to relevant academic insight, direct interaction with inspiring faculty, and exposure to ideas that help leaders better understand the future of business.

๐•๐ข๐ง๐ž๐ซ๐ข ๐Ÿ๐Ÿ ๐ฆ๐š๐ข, ๐๐ข๐œ๐จ๐ฅ๐ž๐ญ๐š ๐…๐จ๐ซ๐Ÿ๐จ๐ญ๐š ๐ฏ๐š ๐Ÿ๐ข ๐ฌ๐ฉ๐ž๐š๐ค๐ž๐ซ ๐ฅ๐š ๐ž๐ฏ๐ž๐ง๐ข๐ฆ๐ž๐ง๐ญ๐ฎ๐ฅ ๐“๐ก๐ž ๐€๐๐š๐ฉ๐ญ๐ข๐ฏ๐ž ๐Ž๐ซ๐ ๐š๐ง๐ข๐ณ๐š๐ญ๐ข๐จ๐ง: ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐‚๐ก๐จ๐ข๐œ๐ž๐ฌ ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐๐ž๐ฑ๐ญ ๐‚...
20/05/2026

๐•๐ข๐ง๐ž๐ซ๐ข ๐Ÿ๐Ÿ ๐ฆ๐š๐ข, ๐๐ข๐œ๐จ๐ฅ๐ž๐ญ๐š ๐…๐จ๐ซ๐Ÿ๐จ๐ญ๐š ๐ฏ๐š ๐Ÿ๐ข ๐ฌ๐ฉ๐ž๐š๐ค๐ž๐ซ ๐ฅ๐š ๐ž๐ฏ๐ž๐ง๐ข๐ฆ๐ž๐ง๐ญ๐ฎ๐ฅ ๐“๐ก๐ž ๐€๐๐š๐ฉ๐ญ๐ข๐ฏ๐ž ๐Ž๐ซ๐ ๐š๐ง๐ข๐ณ๐š๐ญ๐ข๐จ๐ง: ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐‚๐ก๐จ๐ข๐œ๐ž๐ฌ ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐๐ž๐ฑ๐ญ ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐„๐ซ๐š.

As Corporate Bank Head at Citibank Europe - Romania Branch, Nicoleta Forfota is part of the franchise management team. She is responsible for driving the overall performance and engagement with corporate names, public sector and financial institutions. Nicoleta is also in charge with managing the local Corporate Bank team and is a liaison for Citi partners based in other geographies with whom she fosters a close cooperation.

Nicoleta joined Citiโ€™s local Banking Capital Markets and Advisory team in 2018 as a Senior Banker, with a previous professional track record of 16 years in the sector. On the back of an extensive experience of over 25 years in managing relationships with local corporates and public sector companies, Nicoleta became the Corporate Banking Head for Citi Romania in May 2023. Her expertise spans Client Coverage & Credit, Capital Markets Origination, Transaction Services, Business Strategy and Risk. She has a wide sectorial focus anchored around Energy, Infra, Telecom & Technology, Retail and Real Estate, with a continued engagement across the Public Sector space and Financial Institutions. Nicoleta has a vast transactional track record and was part of cross border teams, working amongst other on all recent trades executed by Citi in Romania, including M&A, Equity & Debt Capital Markets. Prior to joining Citi, she worked at UniCredit Bank and ING Bank.

Nicoleta holds an International Business diploma from the Academy of Economic Studies (2002) and is an EMBA graduate with ASEBUSS in partnership with Kennesaw State University / Atlanta (2018).

๐‚๐ž๐ซ๐š๐ฌ๐ž๐ฅ๐š ๐๐š๐ข๐œ๐ฎ๐ฅ๐ž๐ฌ๐œ๐ฎ, ๐‚๐จ๐ฎ๐ง๐ญ๐ซ๐ฒ ๐†๐ž๐ง๐ž๐ซ๐š๐ฅ ๐Œ๐š๐ง๐š๐ ๐ž๐ซ, ๐ˆ๐๐Œ ๐‘๐จ๐ฆรข๐ง๐ข๐š & ๐Œ๐จ๐ฅ๐๐จ๐ฏ๐šCu o experienศ›ฤƒ de peste 20 de ani รฎn industria IT, C...
18/05/2026

๐‚๐ž๐ซ๐š๐ฌ๐ž๐ฅ๐š ๐๐š๐ข๐œ๐ฎ๐ฅ๐ž๐ฌ๐œ๐ฎ, ๐‚๐จ๐ฎ๐ง๐ญ๐ซ๐ฒ ๐†๐ž๐ง๐ž๐ซ๐š๐ฅ ๐Œ๐š๐ง๐š๐ ๐ž๐ซ, ๐ˆ๐๐Œ ๐‘๐จ๐ฆรข๐ง๐ข๐š & ๐Œ๐จ๐ฅ๐๐จ๐ฏ๐š

Cu o experienศ›ฤƒ de peste 20 de ani รฎn industria IT, Cerasela Baiculescu conduce operaศ›iunile IBM รฎn Romรขnia ศ™i Moldova din noiembrie 2022. รŽn aceastฤƒ poziศ›ie, este responsabilฤƒ de strategia de creศ™tere a companiei, de consolidarea relaศ›iilor cu clienศ›ii ศ™i de promovarea inovaศ›iei prin tehnologii emergente precum inteligenศ›a artificialฤƒ ศ™i cloud-ul hibrid.
Absolventฤƒ a programului Executive MBA de la ASEBUSS Business School, Cerasela a declarat cฤƒ aceastฤƒ experienศ›ฤƒ i-a oferit mai multฤƒ รฎncredere รฎn luarea deciziilor ศ™i o mai mare uศ™urinศ›ฤƒ รฎn gestionarea problemelor complexe, รฎntr-un mediu รฎn care agilitatea este esenศ›ialฤƒ pentru a rฤƒmรขne competitiv.
รŽn martie 2026, a fost realeasฤƒ Vicepreศ™edinte al Consiliului Director al AmCham Romรขnia, reflectรขnd angajamentul sฤƒu faศ›ฤƒ de dezvoltarea mediului de afaceri local.
Cerasela este o voce influentฤƒ รฎn domeniul tehnologiei, participรขnd ca speaker la evenimente internaศ›ionale ศ™i promovรขnd colaborarea รฎntre sectorul privat ศ™i public pentru a accelera digitalizarea ศ™i competitivitatea economicฤƒ.

Pe ๐Ÿ๐Ÿ ๐ฆ๐š๐ข, Cerasela Baiculescu va fi speaker la evenimentul ๐“๐ก๐ž ๐€๐๐š๐ฉ๐ญ๐ข๐ฏ๐ž ๐Ž๐ซ๐ ๐š๐ง๐ข๐ณ๐š๐ญ๐ข๐จ๐ง: ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐‚๐ก๐จ๐ข๐œ๐ž๐ฌ ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐๐ž๐ฑ๐ญ ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐„๐ซ๐š, eveniment gazduit de IBM HQ Romania si moderat de Ovidiu Dimbean-Creta!

La evenimentul โ€žLeadership รฎn era tranziศ›ieiโ€, organizat de Revista Cariere, discuศ›iile de astฤƒzi au fost despre provocฤƒ...
14/05/2026

La evenimentul โ€žLeadership รฎn era tranziศ›ieiโ€, organizat de Revista Cariere, discuศ›iile de astฤƒzi au fost despre provocฤƒrile reale ale liderilor รฎntr-o perioadฤƒ รฎn care AI-ul, schimbฤƒrile rapide ศ™i noile aศ™teptฤƒri ale echipelor rescriu modul รฎn care lucrฤƒm ศ™i conducem organizaศ›ii.

Ne-am bucurat sฤƒ revedem alumni ai ศ™colii, atรขt printre speakeri, cรขt ศ™i รฎn audienศ›ฤƒ โ€” mereu este plฤƒcut sฤƒ รฎi regฤƒsim รฎn conversaศ›iile relevante pentru mediul de business.

Felicitฤƒri Revista CARIERE pentru organizare ศ™i pentru un dialog actual, echilibrat ศ™i necesar.

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