IMM Graduate School

IMM Graduate School IMM Graduate School (Pty) Ltd is DHET registered (Act 101 of 1997 / Cert 2000/HE07/013).

A specialised niche learning institution dedicated to marketing & supply chain higher education with globally recognised qualifications and flexible study options.

Search interest in "AI marketing" in South Africa rose 90% between June 2024 and July 2025. As AI becomes part of market...
04/09/2026

Search interest in "AI marketing" in South Africa rose 90% between June 2024 and July 2025. As AI becomes part of marketing practice, the need for sound professional judgement remains.

A tool can produce polished campaign directions without knowing which one the business needs. Choosing between them takes market knowledge, ethics and commercial judgement, and that is what a specialist marketing qualification is built to develop.

Our latest article explores how AI is changing marketing work and which skills remain essential. Read it here: https://nuel.ink/W2DVa5

to our Open Day!It was a day of engaging conversations as prospective students joined IMM Graduate School’s academic t...
04/09/2026

to our Open Day!

It was a day of engaging conversations as prospective students joined IMM Graduate School’s academic team in person and online to explore their future in marketing and supply chain management.

Thank you to everyone who joined us, asked questions, and took the next step towards their study goals.
Here’s a look at some of the moments from the day.

Missed Open Day? You can still explore your options. Speak to a student advisor about our qualifications and the study pathway that suits your goals: https://imm.uxi.re/JqtSb

How well do you really know your audience across the African continent? Treating Africa as a single market is one of the...
03/09/2026

How well do you really know your audience across the African continent?

Treating Africa as a single market is one of the most common pitfalls in brand strategy today. Different markets bring vastly different cultural, digital, and economic contexts – even when using the exact same products.

Join Anisa Fielding, Head of Marketing at IMM Graduate School, at the Modern Marketing Power Hour as she presents "The African Consumer Decoded".

This session combines compelling data, surprising marketing facts, and real brand case studies to help marketers build strategies that actually resonate.

Place: Balcony in Hall 3, Gallagher Convention Centre, Midrand
Date: 8 September 2026
Time: 12:30-13:30

Book your free spot here: https://www.modernmarketingexpo.co.za/marketing-power-hour-booking/

Sustainable supply chain progress is strengthened when higher education and industry bring research, experience and prac...
02/09/2026

Sustainable supply chain progress is strengthened when higher education and industry bring research, experience and practical insight into the same conversation. The 20th Annual Smart Procurement World Indaba creates a platform for this exchange.

Dr Ernst van Biljon, Dean: Research at IMM Graduate School, will contribute to this exchange through his presentation on building procurement resilience, relevance and results.

Join procurement and supply chain professionals from across Africa at Gallagher Convention Centre from 14–17 September 2026.

Register to attend: https://indaba.ivent.co.za/webform/register-attend

Bridging digital potential and sustainable business ROI requires more than algorithms. It demands high-level commercial ...
31/08/2026

Bridging digital potential and sustainable business ROI requires more than algorithms. It demands high-level commercial reasoning.

We are proud to highlight Dr Helena van Wyk, Dean: Postgraduate Studies at the IMM Graduate School, for her contribution to the most-recent issue of the African Marketing Confederation's publication, Strategic Marketing for Africa.

Her analysis offers crucial insights for business leaders navigating AI integration, search evolution, and dynamic market strategy.

Read the full article and explore how IMM Graduate School faculty are leading the pan-African dialogue: https://imm.uxi.re/NF9MW

African Marketing Confederation

We asked the women in our network what they bring to the work that rarely gets named. Jacqui called it relationship work...
31/08/2026

We asked the women in our network what they bring to the work that rarely gets named. Jacqui called it relationship work. Listening to a community, understanding what families feel, building trust over years instead of chasing a quick win.

Bronwyn pointed to teams that read a market from more than one angle, and the opportunities a uniform team misses.

Kershnee named four things at once. Commercial thinking, empathy, resilience and collaboration. And the often-underestimated leadership skill of bringing stakeholders towards a shared goal.

Clicks and conversions tell us part of the story. Trust, relationships and stakeholder confidence often develop long before they appear in performance metrics.

This Women's Month, that is the work worth recognising. If any of these stories sound like the work you are already doing, or the work you want to move into, explore IMM Graduate School's marketing and supply chain qualifications.

https://nuel.ink/FaTiQx

It’s officially Open Day! Grab your coffee and get ready to change the trajectory of your future.Our online sessions kic...
29/08/2026

It’s officially Open Day! Grab your coffee and get ready to change the trajectory of your future.

Our online sessions kick off in just 2 hours at 9AM! Join us to explore our qualifications and start building a future-ready career in Marketing or Supply Chain Management.

Your future self will thank you: https://imm.uxi.re/w_XCl

Tomorrow changes everything. ⚡️ 1 DAY TO GO!The fast-moving world of marketing and supply chain logistics doesn't wait –...
28/08/2026

Tomorrow changes everything. ⚡️ 1 DAY TO GO!

The fast-moving world of marketing and supply chain logistics doesn't wait – and neither should you. Join us tomorrow, 29 August (9 AM – 12 PM), for IMM Graduate School Open Day. Get real-world advice, explore specialised qualifications, and claim your competitive edge.

Don’t be a spectator. Run the game. Book now: https://imm.uxi.re/xvZ25

Jacqui Deeks, Head of Marketing and Communications at St John's College, completed her Postgraduate Diploma in Marketing...
28/08/2026

Jacqui Deeks, Head of Marketing and Communications at St John's College, completed her Postgraduate Diploma in Marketing Management through IMM Graduate School while working in a senior role.

What surprised her was how much the academic rigour stuck. Being made to justify strategy with evidence, rather than instinct alone, sharpened how she works even now.

For Jacqui, the value of the qualification extends beyond the credential itself. It strengthened a way of thinking that continues to influence how she approaches her work.

At IMM Graduate School, we believe meaningful recognition comes not only from the qualification you earn, but from the capability and credibility you build through it.

https://nuel.ink/yVNkGA

How can procurement functions move beyond reacting to change and build the resilience needed to thrive? Dr Ernst van Bi...
27/08/2026

How can procurement functions move beyond reacting to change and build the resilience needed to thrive?

Dr Ernst van Biljon, Dean: Research at IMM Graduate School, will address this question at the 20th Annual Smart Procurement World Indaba on Tuesday, 15 September 2026.

His presentation, “Smart Procurement Today – Building Resilience, Relevance, and Results”, will examine the causes of volatility and disruptions in procurement and supply chain management, their impact on the business and the capabilities needed to respond to complexity.

Join the session and connect with procurement and supply chain professionals from across Africa. Register to attend: https://indaba.ivent.co.za/webform/register-attend

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