21/10/2026
Just because something isn't counted doesnt mean it doesn't count! Sharing a recent RTÉ Brainstorm article on breastfeeding by Prof Jane Bourke, on unpaid work and the limitations of GDP.
📌 Breastfeeding creates economic value, even though it is unpaid and largely invisible in economics measures such as GDP.
📌 Human milk has significant economic value that conventional economic metrics overlook.
📌 What we measure shapes what we recognise and prioritise.
This is central to the MaxBf project at UCC, where we are exploring the economic value of breastfeeding in Ireland and what could be gained from improving breastfeeding rates.
https://www.rte.ie/brainstorm/2026/1019/1593665-economics-metrics-gross-domestic-product-market-unpaid-labour/