The Arthur W. Page Center

The Arthur W. Page Center Advancing ethics and responsibility in all forms of public communication. The Arthur W. Bellisario College of Communications at Penn State. presidents.

Page Center for Integrity in Public Communication is a research center at the Donald P. The Center is dedicated to the study and advancement of ethics and responsibility in corporate communication and other forms of public communication. Page, the longtime vice president for public relations at AT&T, is often regarded as the founder of the modern practice of corporate public relations. He also was

a noted educator, publisher, and adviser to several U.S. Page was the first person in a public relations position to serve as an officer and director of a major corporation and, in that capacity, was widely known for management according to the Page Principles, his guidelines for ethical and effective communication with the public and for responsible corporate behavior. The Center was created in 2004 to foster a modern understanding and application of the Page Principles by supporting innovative research, educational, or public service projects in a wide variety of academic disciplines and professional fields.

What happens when organizations stop leading the conversation and start listening to their publics instead? Scholar Dean...
09/03/2026

What happens when organizations stop leading the conversation and start listening to their publics instead?

Scholar Dean Mundy (Oregon) explains how shifting this traditional relationship can reshape communication strategies and strengthen connections with key audiences. Findings from his Page Center study offer insight into how organizations can better understand and engage their audiences.

Read about the project on the Page Center blog:

Certainly the concept of “relationships” has existed at the center of public relations research and theory for decades, specifically the relationships betwe

“A majority of firms say they engage in green hushing. That means in practice they're super pro-environment. But they do...
09/01/2026

“A majority of firms say they engage in green hushing. That means in practice they're super pro-environment. But they don’t communicate anything about it because they recognize that it's a divisive issue that can potentially alienate their customer base.”

In this Q&A, scholar John Balabanis (Leicester) discusses the growing challenge organizations face when deciding whether to speak out on controversial issues. Research by Balabanis and scholar Georgiana Grigore's (Leicester) aims to create a practical framework to help companies navigate political hostility, public expectations and ethical decision-making.

Read more on the blog:

Knowing that hostility toward a company’s decisions can escalate into hate and, at times, violence, Page Center scholars John Balabanis and Georgiana Grigore,

Reminder that our 2027 research call is open for submissions! Manage for tomorrow by thinking of ideas today. The deadli...
08/28/2026

Reminder that our 2027 research call is open for submissions!

Manage for tomorrow by thinking of ideas today. The deadline for proposals is Jan. 15.

Thanks for sharing Grady College of Journalism and Mass Communication, University of Georgia

Scholars from the Crisis Communication Think Tank (CCTT) are invited to submit proposals that examine the interplay of integrity and crisis communication.

Why does one company quietly scale back its DEI efforts while another doubles down? Page Center scholar Alan Abitbol (Ta...
08/27/2026

Why does one company quietly scale back its DEI efforts while another doubles down? Page Center scholar Alan Abitbol (Tampa) discusses a new research project with scholar Kelly Vibber (Dayton) that is examining how Fortune 500 companies use different strategies to communicate about DEI. The findings could help organizations craft more effective statements about their actions and values. Read the Q&A with Alan on the Page Center blog.

In recent years, companies have faced growing expectations to speak out on social issues. Now, many are rethinking how they communicate their stances. A recent

08/25/2026
What does effective leadership look like in a rapidly changing world? Page Center Awards honoree Kelli Parsons discusses...
08/25/2026

What does effective leadership look like in a rapidly changing world? Page Center Awards honoree Kelli Parsons discusses the importance of empathy, resilience and communication's power to bring people together.

Interviewer: Margery Kraus, member of the Page Center advisory boar...

What should organizations do when stakeholders expect them to speak up on controversial issues but also criticize them f...
08/18/2026

What should organizations do when stakeholders expect them to speak up on controversial issues but also criticize them for doing so?

Page Center scholars John Balabanis and Georgiana Grigore (Leicester) are exploring the “double bind” of corporate communication during challenging times. The researchers are examining how organizations can navigate competing stakeholder expectations while maintaining trust in polarized environments. Their research will provide insights to help communicators make ethical and strategic decisions when facing complex situations.

Knowing that hostility toward a company’s decisions can escalate into hate and, at times, violence, Page Center scholars John Balabanis and Georgiana Grigore,

ICYMI We announced our latest call for research proposals, which focuses on the interplay of integrity and crisis commun...
08/17/2026

ICYMI We announced our latest call for research proposals, which focuses on the interplay of integrity and crisis communication.

The collection of research will explore how integrity shapes trust, resilience and stakeholder relationships when organizations face their toughest challenges.

Proposals are due: Jan. 15, 2027.

Integrity has long been viewed as a foundational organizational principle and has been a key focus of the Page Center since its founding. Researchers are increa

08/13/2026

It was wonderful seeing so many of our scholars last week in New Orleans. Now that is over and a new semester approaches for many of us, it’s a great time to let us know about your latest research, publications, conference presentations and awards.

Share your updates with us so we can add them to our scholar database to help highlight and share your incredible work. Enjoy the rest of your summers!

Learn more:
https://pagecenter.psu.edu/research

As conversations around DEI continue to evolve, organizations face growing challenges in communicating their values whil...
08/11/2026

As conversations around DEI continue to evolve, organizations face growing challenges in communicating their values while maintaining trust.

Scholars Yang Chen (North Carolina State) and Yi Ding (Hong Kong Baptist) are exploring how DEI messaging functions as a form of corporate activism and how different communication strategies, including AI-generated messages, influence public perceptions of organizational legitimacy and trust.

Read more about the project and its potential implications for professionals in this Q&A with Ding.

As debates over diversity, equity and inclusion (DEI) grow more polarized, organizations are rethinking how they communicate their values and commitments. A Pag

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