26/10/2026
🎉From the Studio to Apple's Global Campaign
🌳Echo Forest, a project by Sitian Cen, a student in the MSc in Innovative Multimedia Entertainment (MScIME) programme and supervised by Dr Giovanni Lion, has been featured in Apple's global campaign "Great Ideas Start Here" and its annual student creative showcase "Learning with Intelligence" (学以智用).
The campaign highlights how students and young creators bring innovative ideas to life using Mac. Sitian’s work stood out for its unique creative approach, combining computational art, sound, and emotion to create visual representations of forest growth. The project offers an interactive experience that connects technology, creativity, and nature.
✨Apple's Learning with Intelligence showcase featured Echo Forest as one of the selected projects, recognising its innovative AI-powered applications and contribution to conversations on the future of creativity and technology.
We are proud to see our student receive international recognition for creativity and innovation.
👏 Congratulations, Sitian!