09/04/2026
What influences landowners to use prescribed fire?
A new JFSP report found that social norms were a strong predictor of prescribed fire adoption—landowners may be more influenced by what they see their neighbors and communities doing than by knowledge alone.
A powerful reminder that seeing fire in action—and seeing others use it—matters.
📖 Check out Resilience to Wildfire Impacts Through Adaptation: Support for Private Lands Burning in California to learn more.
